Search Engine Optimization (SEO) Specialist

Noni Brands is a Toronto-based startup in the forefront of online commerce. We’re an ambitious and small (but growing!) team working towards a common goal: launching and growing industry-shaking businesses. Launched in early 2016, we have shipped millions of orders worldwide and we have been experiencing triple-digit growth in revenue every year.

We are looking for a full-time SEO Specialist.You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks.

YOUR ROLE ON THE TEAM:

Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
Track, report, and analyze website analytics and PPC initiatives and campaigns
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
Optimize copy and landing pages for search engine marketing
Perform ongoing keyword discovery, expansion and optimization
Research and implement search engine optimization recommendations
Research and analyze competitor advertising links
Develop and implement link building strategy
Work with the development team to ensure SEO best practices are properly implemented on newly developed code
Work with editorial and marketing teams to drive SEO in content creation and content programming
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

MUST HAVE

Proven SEO experience
Solid understanding of performance marketing, conversion, and online customer acquisition
In-depth experience with website analytics tools (e.g, Google Analytics)
Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
Experience with A/B and multivariate experiments
Working knowledge of HTML, CSS, and JavaScript development and constraints
Knowledge of ranking factors and search engine algorithms
Up-to-date with the latest trends and best practices in SEO
Experience with split testing software
Reliable, Dedicated and Hungry for Knowledge.

Job Perks:

100% Remote NO Commute!
All Canadian Statutory Holidays are PAID
Vacation Leaves Eligibility once Hired
Open Communication
Flexible timing
Minimal Micro-managing

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