Real Estate Investor Marketing VA

Marketing VA Job Description

We are a family-run real estate solutions company that focuses on buying and selling property in the Philadelphia area. Our aim is to create an expedited and seamless transaction process for our clients whether they are looking to sell their home fast or if they are looking to purchase investment property quickly. WeBuyAnyPhillyHome is our seller side business and PhillyOffMarketREI is our buyers' side. We are in search of a full-service Marketing VA that will help us build an online presence for our real estate investment company.

We are looking for someone who can take the lead in creating and executing an innovative marketing plan that utilizes new and proven real estate investor strategies. The job requires the creation of content for all of our social media marketing platforms along with conducting targeted ad campaigns in search of distressed sellers and eager investors. Our ideal candidate will be a motivated self-starter that is able to watch, absorb and learn online tutorials around best practices in real estate marketing. Creating, compiling and organizing both written and video documentation of all marketing tasks will be important as well to help with training additional team members as we expand and scale our business. Proficiency in English is required, as well as at least an i5/i7 Computer Processor because speed is important. PPC Google Adword expertise is a plus.

Our goal is to establish a long-term relationship with a talented VA that is looking to grow professionally and gain new skill sets through continuous learning. We want to invest in someone that is a quick-learner and who can possibly train and manage additional VA’s in the future. Because your success is our success, we will continually pay bonus compensation to someone exceeding our expectations and generating leads that Upgrade to see actual inforrot Website

• Blogs- Edit for uniqueness & manage weekly blog posts using member available blog content for both buyer and seller website. Add pertinent photos using free photo sources (i.e. Canva, Unsplash, Pixabay) and share on all social media platforms.

• Website Maintenance
o Upload Testimonials
o Upload Sold Properties

• Tutorials - Watch and learn available Carrot Tutorials on best practices to maximize SEO exposure and utilize all of the website features.
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Facebook

• Management - Manage both the Buyers & Seller Side Facebook Accounts
o Create new & relevant content for both pages using paid Canva account and Marketing Video Apps like Ripl. This includes inspirational quotes, ad-like content, Philly-based content, etc.
o Share revised Carrot Blogs w/ Philly-oriented pictures on both sites
o Create Professional Social Media Layout Template for Buyer’s Side to advertise new Property Listings using both Canva & Ripl.

• Tutorials - Watch and learn Chris Upgrade to see actual info Facebook Lead Generation Modules (link will be made available) & Youtube tutorials (Upgrade to see actual info) to implement lead generation strategies.

• Facebook Advertising - Create various ad campaigns tailored for specific custom audiences using seller leads list and high valued zip code targeting to generate seller leads via Facebook forms and via website traffic.

• Video Marketing - Create simple short video marketing for public page that cater to specific distressed lists (i.e. Tax Delinquent, Probate, Absentees) to generate leads.

o Tutorials: 3-How to Videos - Upgrade to see actual info)
o Tailored Messaging - Example: (Probate) “Have you recently inherited a home and don’t know what to do with it? Here at WeBuyAnyPhilly, we specialize in helping you sell an inherited property.” // (Tax) “We buy homes even if you are behind on your taxes. Give us a call and we can give you a no obligation cash offer.” // (Info) “Learn more with... or contact us…” // (Quote) “Get a fair cash offer quote today!”

• Facebook Group Searches - If time permits, compile Philly Cash Buyer emails weekly or biweekly by scanning all local real-estate Facebook group posts that solicit cash buyer emails. Also, join Facebook Philly Upgrade to see actual info groups to solicit distressed sellers (How to Video: Upgrade to see actual info )

• FB Bots & Messenger - After working together for awhile, we would love to purchase training material around using Facebook Bots & Messenger to capture leads (Training Modules: Upgrade to see actual info)


Instagram
• Use Facebook & Blog Content to share on Instagram.
• Utilize top real estate investor hashtags to build buyer side audience and motivated seller hashtags to build seller side audience.
• Follow competitors on both sides of the business to implement similar strategies.


Linked-In
• Post current Philadelphia real estate- related news articles on our Buyers Account to show expertise in market.
• Share periodic Philly Off-Market REI blogs on the page
• Search & Join Philly Realestate related groups and national cash-buyer investor type groups.
• In the future, start to leverage linked-in network to compile investor/cash buyer leads to add to our email blast.

Craigslist
• Periodically post Ads in Craigslist to build cash buyer contacts & search for cash buyer investors.
• Gather ads from For Sale by Owner ads for properties biweekly.

YouTube Channel
• Create a We Buy Any Philly Home & a Philly Off-Market REI YouTube Channel - These pages will include uploaded Testimonials, How We Work Videos and additional video content as its created (i.e. Ripl, iphone video uploads, paid created promo videos like explainer videos)
• Create Video Content & upload FB ad videos

Mailchimp Email Marketing
• Create Drip Campaigns, including Holiday blasts.
• Create Referral Email Sequences for various lists (i.e Estate Lawyers, tax preparers, REO/Asset Managers, Real Estate Agents. Hard Money Lenders, Title Companies, Real Estate Attorneys, Property Managers, etc.)

Training Creation & Database Mgmt
• Video document all tasks related to the position for future training module.
• Create Written Instructions on How-To Complete Marketing Tasks.
• Create, upload and organize all training documents, videos, YouTube Tutorials and modules into a shared Google Drive Library to help build out a training program for future onboarding.