Are you a Creative, engaging Social Media and Digital Content Marketing Manager?

Role Title: Creative, Hyper-Engaging Social Media & Digital Content Manager
Application Process
This is a critical hiring decision for me and I am willing to pay well for the right candidate. I have taken a lot of effort to explain it thoroughly so we can both determine if it will be a good fit.
After reading the below, if you are interested please send the following via email to Upgrade to see actual info
Shoot a 1 minute or less video of yourself explaining why you would be a fit for the role and include it with your submission.
Along with the video link, submit a cover letter about why you are interested in 400 words or less along with your resume. Also include any applicable links to social media sites, LinkedIn or other online profile, personal website, DISC results or any other information you feel would be helpful.

General Job Description
I am looking for more than just a virtual assistant to conduct administrative tasks.
I am seeking a virtual employee/digital content creator to help realize the vision of my company through engaging content, efficient and proactive task prioritization and execution with outstanding communication.
I need an individual who will bring creative energy, engaging content, and cool social graphics, to the company so that I can spend my time focusing on strategic tasks to grow and diversify FanGage Nation our clients such as Kidz Mic
Strong ability to create and execute (publish) a content marketing calendar, in this role you will manage the Content Calendars for FanGage Nation and our clients, and for including Kidz Mic, and for special campaigns that we execute with non-clients
Strong understanding of creating engaging blog posts, emails, social media posts for Facebook, Instagram, and Twitter, that are interesting for use in marketing messages for email and social media campaigns is a must
You will use our team marketing calendar to create emails, blogs, and posts for Kidz Mic and high profile FanGage clients, so once again interest in and understanding of how to create highly engaging content based on the interests and needs of a target consumer is a strong value for this role
I am willing to invest in your personal and professional development with sharing of our training resources and exposure to my business structure to help strengthen your skills an individual and as a VA, our company has access to several online learning portals and can share them with you.





About Our Company

Company Name: FanGage Nation

Foundation Program: Marketing & Fan Engagement for Artists and Creatives

Company Mission: Increase artist success by empowering artists to identify their unique brand strengths and tear down their roadblocks with a new avenues to fan engagement and powerful solutions they never knew existed that will transform their approach to life and business forever. Current Year artists and kids to Help: 5,000

I want FanGage Nation to be the next generation’s futuristic Motown or futuristic Universal Music. I want it to be a brand synonymous with helping artists win big with fans on a global level by delivering motivation, tactics, tools, and education that match the immediate needs of them and their fans. I want our client Kidz Mic to be the “go to” brand for positive inspiration and STEM Ed. motivation for children of color. I want it to be the positive, self-esteem boosting STEM based “Nickelodeon” for today and tomorrow’s kids.

Our 7 Addictive Principles
Our business does not exist without our entire team is fully committed and ADDICTED to these principles.

1. Own Your Attitude
2. Fanatical Work Ethic and Self-Discipline
3. Take Action and Problem Solve
4. Share, Collaborate and Crave Feedback
5. Sense of urgency - win every day by working with a sense of urgency!
6. Keep On Learning
7. Enjoy the Ride

Please visit Upgrade to see actual info , they offer in person things that are similar to what FanGage will offer online. Also, please visit Upgrade to see actual info as well as the Upgrade to see actual info/KidzMic and review all pages of the site to see the range of our products offered.

About Me
Video Intro: Click Here
You can see my full bio via this link: Upgrade to see actual info but here are a few applicable highlights:
Very committed to my family including my husband who is an amazing hard worker and to our precious little ones
Lifetime digital marketer and innovator having led over 100 national campaigns in different industries and very familiar working with virtual staff including over 50 freelancers and outsourcers while in the corporate world
Very effective communicator, highly analytical and detail oriented
Attended University and majored in marketing graduating from the Business School with honors and holds over 7 different certifications in digital marketing, national sales, and business leadership
I have run national marketing campaigns and programs for Coca-Cola and partners such as Popeyes Chicken, Burger King, McDonald’s, and many more

Technology and Communication Platforms We Will Use
**Note: I am open to exploring alternative recommendations but these are the current solutions I have found to be effective and using currently
Project Management - Trello
Video Meetings - Upgrade to see actual info
Screen Sharing - Upgrade to see actual info
Communication - What’sApp
Communication - Upgrade to see actual info (Screencasting)
File Management - Google Docs/Google Drive
Hosting for My Online Courses: Upgrade to see actual info
Marketing Campaign Scheduling - Upgrade to see actual info
Market influencer monitoring - Upgrade to see actual info
Graphic Design - Upgrade to see actual info
Readability scoring - Upgrade to see actual info
Social platforms - Facebook, Twitter, Instagram
Trend platforms - Upgrade to see actual info, Upgrade to see actual info



How We Will Communicate
Weekly video meetings or conference call for 1 to 1.5 hours to plan the week
Day to day communication primarily via Slack and email/text/calls as needed
Asana will be used to create and manage all tasks
Daily written report to be provided of work accomplished during open video projects

Basic Requirements
Time Commitment
We will start at 15 hours per week for 10-day testing once hired and then shift to 25 hours per week

Experience
3+ years experience as a social/digital content creator serving high-performing organizations, fast-paced entrepreneurs and/or business owners

Skills and Technical Knowledge
Ability to spur and measure audience growth
Ability to write out/document audience Profile
Ability to spur and measure Audience Engagement
Ability to spur and measure Content Reach
Ability to spur and measure Engagement by Content Type
Ability to spur and measure Leads
Ability to spur and measure Response Rate and Quality
Ability to reduce and measure any Negative Feedback
Project management certification is a plus
Highly fluent in using Canva and/or other fast graphic creation platforms
Fluent and ideally certified (if applicable) in all or willing to quickly study and master all technology and communication platforms outlined in sections above
You'll need to be proficient in creative writing, copy/post writing, and creating posts for the purpose of building community and spurring sales
General computer literacy and an aptitude for working with digital equipment to achieve results are important.
A postgraduate qualification isn't essential but please provide a list of relevant courses that you have taken to help provide you with extra skills
Studies in the following are also beneficial:
Communication and media studies
Fine art or visual art
Graphic design
Information technology/multimedia

Mentality and Personality Approach to Work
Have your own fun, creativity to apply to transforming marketing plan points into cool, creative, eye catching, engaging “share-worthy” social/digital content
Possesses knowledge and experience in the tenets of traditional marketing. Marketing degree is welcomed but not required with relevant work Upgrade to see actual infomonstrates creativity and documented immersion in social media. (Provide links to your work/previous profiles as examples).
Experience sourcing and managing content development and publishing.
Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.
Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest etc.) and how each platform can be deployed in different scenarios.
Maintains excellent writing and language skills.
Enjoys a working knowledge of the blogging ecosystem relevant to the company’s field.
Is a team player with the confidence to take the lead and guide other employees when necessary. (ie: content development, creation and editing of content, and online reputation management).
Makes evident good technical understanding and can pick up new tools quickly.
Maintains a working knowledge of principles of SEO including keyword research and Google Analytics. Highly knowledgeable in the principles of “Search and Social.”
Experience creating fun, interesting videos for social media and YouTube
Sense of urgency – strong appreciation for creating posts on time for publishing
Creativity and a passionate interest in social media, digital content, blogging
Patience and concentration
Ability to listen to others and to work well as part of a team
High level of self-motivation, commitment and dedication
Organizational and time management skills
Ability to work under pressure and to deadlines
English communication skills, both written and oral
Organized and detail oriented


Examples of Tasks You Will Execute Directly
Create digital brand plans for FanGage Nation and clients as needed
Create social posts and digital content based on our conversations
Implement a content editorial calendar to manage content, plan specific, timely marketing campaigns for all platforms – blog, email, FB, Twitter, Instagram, LI, YouTube
Create and use a regular publishing schedule
Download monthly Marketing Plan from Google Drive
Manage Google Drive social media and digital content folders
Create copy and graphics for posts on FB, Twitter, Instagram, Pinterest & LinkedIn
Create highly engaging, super fun, social media campaigns for FanGage & clients
Tagging products on Kidz Mic Instagram through Shopify
Share mocked-up posts for approval via CoSchedule or one file in Google Drive
Send task that content needs review/approval
(After approvals) schedule approved posts/content using CoSchedule
Write description for approved YouTube videos and schedule them to premiere (post using premiere function)
Post news articles and updates to LinkedIn Company Pages and Website News sections
Stay current on 'hot' YouTube/IG/FB/Twitter/Pinterest news, changes and trends
Stay aware/up to date on 'hot' black culture/black family news and trends
Edit social/digital content for FanGage music clients based on their project brief – which may call for a more serious tone, adult tone or a music vid vibe instead of Kidz Mic fun videos
Identify and improve organizational development aspects that would improve content (ie: employee training, recognition and rewards for participation in the company’s marketing and online review building).





Training - How I Will Support You
NOTE: I have subscriptions to training courses that I will ask you complete to add to or expand your skill sets. They do not have to be done prior to starting our work together but we will develop a plan for you to complete them soon into the engagement. For other areas (i.e. Email management) I have written protocols I will share with you:
Raising A Mogul Marketing lab online training
Traffic Sales & Profit online training (includes video training)
Active Campaign online training and protocols
CoSchedule online training and protocols
eMarketer subscription
Video/social protocols
Brand presence outline
Slack protocols
Trello protocols
Review existing Trello Boards

I look forward to seeing your submission!