Profile We require PPC Managers, with expertise in Google Adwords, optimization of Paid Search Advertisers and complete knowledge of SEM jobs for large PPC campaigns. Experience in managing dynamic SEM campaigns is a must. Candidate Profile - PPC Manag

Responsibilities Include

- Coordinating and managing marketing campaigns on Google Adwords, Yahoo/Overture and MSN Marketing campaigns.
- Accelerate PPC Marketing using analytical and creative skills.
- Maximize profits by developing and crafting Google- Display Advertisement, planning and deploying PPC campaigns.
- Good analytical skills to gain high quality score & improve PPC Campaigns
- Track and update traffic patterns through PPC or cost per click, as well as Adwords Management.
- Determine ROI on search marketing efforts.
- Adding new keywords in the search engines, Search Engine Marketing skills.
- Managing Google-Banner Ads (including client search strategies), Paid Search Campaigns; setting up and optimizing Paid Search/PPC campaigns.
- Tracking of funds in the account and maintain conversions.

Job requirements

- Graduate from a recognized university
- Self-motivated with passion for marketing, advertising & campaign management
- Outstanding client handling & communication skills both written & verbal
- Active interest in electronic copywriting & knowledge of web analytics would be an added advantage
- Ability to meet deadlines
- Google Adwords Certified (GAP) professional will be preferred
- Good knowledge of Excel and Access
- Conduct Keyword Research to produce optimal Click Through Rates (CTR)
- Monitor progress of campaigns using various reporting tools

Key Skills

- Search Engine Marketing (SEM)
- Multiple Campaigns Management
- Keyword Research Analysis
- ROI Tracking