Google AdWords Specialist

EMPLOYMENT:
Freelance with opportunity for Part-Time
Able to perform 10 hours per week with the ability to monitor Ads daily. Continued work and increased hours will be based on conversion rate performance. Should you be able to adapt to the work efficiently, we will notify you of potential increases in workload and/or hours.

JOB DESCRIPTION:
We are looking for a Google AdWords Specialist to spearhead our Search Engine Marketing (SEM) initiatives to ultimately improve our SERP and drive measurable success to our company. You must have strong analytical and tactical skills in PPC campaigns that translate to significant ROIs.

As a Google AdWords Specialist, you must have a results-oriented and highly converting approach in keyword research and campaign development. This includes substantial keyword research in SEM trends and strategic, educated implementation of effective ad text, and responsible bid management. You must also have effective written and verbal communication skills to relay the necessary implementations that will improve our web rankings.

Ultimately, the specialist we are looking for must approach Adword campaigns with strict analytical skills and creative abilities that will bring significant revenues and maintain potential positive rankings. The success of the Google AdWord Specialist will be measured by an increase in web traffic, ranking, and sales and team satisfaction based on remarkable campaign efforts.

If you have the desire to help us further build our company as a quality and trusted brand, then we look forward to working with you.


JOB RESPONSIBILITIES:
• Spearheads keyword research including trend forecasts to craft an effective keyword expansion roadmap in line with the company’s goals.
• Leads campaign structuring, keyword opportunities, targeting, and other implementations.
• Monitors search performances and evaluate results to determine campaign efficiency.
• Prepares monthly deliverables showcasing updates, benchmark statistics, and all major metrics.
• Monitors and optimizes ad texts.
• Develops and suggests bidding strategies for all campaigns.
• Plans and suggests optimization on web architecture and content to developers and Upgrade to see actual infoSENTIAL FUNCTIONS:
• Attends to duties punctually and with accuracy.
• Leads Google AdWords initiatives from start to finish.
• Maintains close contact with supervisor to report updates and potential issues.
• Manages or leads technical testing, reviews, and fine-tuning.
• Provides keen insights on monthly search metrics reports.
• Informs and guides team members with implementations.
• Upholds business information with utmost confidentiality.
• Presents finalized ideas, reports, and concepts in meetings or emails.
• Collaborates and takes learning and working initiatives to better the quality of outputs and the workspace.

REQUIRED SKILLS:
• Effective written and spoken communication skills.
• 2-4 years relevant work experience with demonstrated success.
• Extensive knowledge on Google AdWords, PPC campaigns, and search engine marketing.
• In-depth knowledge of Google AdWords and Analytics functions.
• Experience in developing, managing, and fine-tuning PPC campaigns, focusing on cost-effective and highly converting approaches.
• Must be able to meet deadlines without compromising the quality of work.
• Proficient with Microsoft Office, Google Sheets, and Docs.
• Must be willing to learn new software and applications required for work.
• Bonus: Google AdWords Certification and other relevant accreditations.
• Must be willing to learn new software and applications required for work.
• You will be required to use Asana and TimeCamp for project management. Current knowledge of these applications is not required.

APPLICATION REQUIREMENTS:
• Resume with work samples
• Portfolio (if applicable)
• Application Questionnaire (will be provided to you on initial contact)

WE WILL ONLY PROCESS APPLICATIONS WITH COMPLETE APPLICATION REQUIREMENTS.
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