Social Media Specialist/Social Media Marketer

PC.Game is a successful gaming company based in Singapore founded 2 decades ago with remote staff in the Philippines and different countries worldwide.

We are currently looking for a Social Media Specialist who can work part-time (10 to 20 hours/week) anytime between 9:00 AM to 6:00 PM (Monday to Friday) Singapore Time. The Social Media Specialist will attract and interact with targeted virtual communities and networks users.

What does a Social Media Specialist do?
The goal is to gradually achieve superior customer engagement and intimacy, website traffic, and revenue by strategically exploiting all aspects of social media marketing roadmap.

Social media specialists should have a solid understanding of how each social media channel works and how to optimize content so that it is engaging on those channels. You are responsible for joining relevant conversations on behalf of our brand and “soft selling” our product by providing support to our social media audiences.

Responsibilities
• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification
• Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action (install our games)
• Set up and optimize company pages within each platform to increase the visibility of the company’s social content
• Moderate all user-generated content in line with the moderation policy for each community
• Create editorial calendars and syndication schedules
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information
• Collaborate with other departments (customer relations, sales, etc) to manage reputation, identify key players, and coordinate actions
• Building and executing social media strategy through competitive and audience research
• Setting up and optimizing company pages within each social media platform

Requirements
• Proven working experience in the social media marketing or as a digital media specialist. Extensive experience in Facebook is an advantage
• Excellent consulting, writing, editing (photo/video/text), presentation, and communication skills
• Demonstrable social networking experience and social analytics tools knowledge
• Adequate knowledge of web design, web development, CRO (conversion rate optimization) and SEO
• Knowledge of online marketing and a good understanding of major marketing channels
• Positive attitude, detail, and customer-oriented with good multitasking and organizational ability
• Fluency in English
• BS in Communications, Marketing, Business, New Media or Public Relations

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