Digital Marketing Executive

Alpha Rock Capital is an e-commerce and investment company that mainly acquires, manages and expands existing Amazon accounts. Some of the Amazon stores we are managing are Wick & Wire and Homestead Choice. We are looking forward to creating an awesome team of talented innovative individuals to join our growing company.

We are in need of an experienced and result-driven Digital Marketing Executive. Our company has no system and processes in place and you will be responsible for setting up, implementing and managing the overall company's digital marketing strategy. You have to be a self-starter that can come up with your own plans and build marketing strategies. We want a person who will need very little guidance from us and can jump in immediately in the competitive landscape. Marketing experience and a big passion for digital technologies and all digital marketing channels is a must as we would like to learn from you as well.

Your tasks include but not limited to:

Plan, develop and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns

Create and manage link building strategies, content marketing strategies, and social media presences

Innovate and present new marketing platforms and strategies

Plan, execute, and measure experiments and conversion tests

Collaborate to create landing pages and optimize user experience

Develop engaging online content including clickbait, forums, videos, graphics, and blogs; monitor and analyze content success

Forecast marketing campaign growth and ROI for marketing campaigns

Manage email and social media marketing campaigns

Contact, interview, and hire third party freelancers for outsourcing relevant work. (graphic design, content writing, etc)

Use Google Analytics, Google AdWords, and other relevant sites

Drive traffic to company pages

Develop and manage projects and team members, including delegating tasks, reviewing team member work, adhering closely to deadlines and to budget, developing and revising ideas, and implementing projects

Collaborate with agencies and other vendor partners

Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information

Requirements:

A graduate of any course related to Digital Marketing

Solid digital marketing experience

Experienced in Wordpress website design and development is a plus

Exceptional analytical, quantitative, problem-solving, and critical thinking skills

Understanding of appropriate web design and functional best practices

Business acumen – possess insight to larger digital business goals and objectives and understand how the role fits into the overall strategy

Ability to prioritize and manage multiple obligations and meet deadlines

Excellent written and verbal communication skills – experience in creating, composing and writing ad based copy highly preferred

Experience developing compelling content

An editorial mindset that seeks to understand what audiences consume and how to create it

Hands on experience with SEO and web traffic metrics

Project management skills and attention to detail

Ability to work independently, flexible hours, and in a team environment

Has good internet connection and open line all the time