We are an Ecommerce Brand Looking for an Experienced PPC Specialist and Facebook

Do you have a passion for Digital Marketing? As our Digital Marketing Specialist, you'll implement, optimize and report on digital marketing strategies for our business. Your work will span various ad platforms for pay per click (PPC) media such as Google AdWords, Bings Ads, Facebook, LinkedIn. You’ll produce positive results in month-to-month metrics and drive digital media to spend to support growth in leads and conversion. Additionally, you’ll support our SEO optimization efforts by identifying and implementing SEO strategies and tactics to support the growth of organic traffic.

We need someone for this part-time job and is willing to go full-time in the future.

Responsibilities

• Work closely with the rest of Marketing team to ensure marketing strategies, PPC tactics, SEO efforts and social media promotions are driving lead and conversion goals.

• Account management on ad platforms for pay per click (PPC) media such as Google AdWords, Bings Ads, Facebook, LinkedIn, etc.

• Manage SEM campaigns based on critical KPI's such as CTR, CPC, and specific ROI metrics.

• Create, categorize and refine Adword keyword lists to create a comprehensive campaign that drives qualified visitors to the website.

• Implement successful bidding strategies and effective keyword management using metrics & data.

• Continually monitor, revise, and conduct ad and landing page tests.

• Analyze and assess the performance of campaigns and translate quantitative and qualitative data into recommendations and plans for improving the campaign strategy.

• Support SEO efforts by helping to implement SEO best practices while tracking, optimizing and increasing desired organic traffic.

• Communicate regularly on status, timeline, budget, performance and competitive intelligence analysis with organization.

• Format and prepare periodic search reports for internal clients, including tables, graphs, summaries, and PowerPoint decks.

• Present relevant data weekly and monthly.

What we’re looking for

• Bachelors' Degree in marketing or advertising, or related field

• 2+ years PPC/SEM/SEO account management or comparable digital experience preferred

• Exceptional communication skills (both written and verbal)

• The ability to work both within a team and independently

• Strong analytical skills: ability to gather, analyze, summarize, and present data

• Ability to manage multiple campaigns and projects

• Proficiency in Microsoft Excel, Word, and PowerPoint

• Strong tracking, analytics, and reporting skills, including Google Analytics

• Familiar with search campaign management tools, including AdWords Editor

• Google AdWords Certification a plus, but not required

WHY YOU WOULD WANT TO JOIN OUR TEAM?
• Weekly salary every Monday
• You’ll be able to work with an awesome team of VAs
• Bonuses will be given to exceptional talents

If you are interested in this post, please send your resume and cover letter to Upgrade to see actual info with your Skype ID. Please also add on the first paragraph of your cover letter your first Digital marketing teacher for us to make sure you have read the entire post.