Digital Designer for Social Media and Video Content

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TYPE OF WORK

Part Time

SALARY

Variable depending on experience

HOURS PER WEEK

TBD

DATE POSTED

Apr 29, 2018

JOB OVERVIEW

Job Title: Digital Designer
Reports to: Co-Founder Smileo
Location: Remote Working

ROLE OVERVIEW

We are looking to recruit a highly talented and ambitious Digital Designer to work for Smileo and in charge of creating highly engaging visual content to promote Smileo across our social media audiences on Facebook, Twitter and Instagram.

The overall purpose of our Digital Designer is to lead Smileo’s social media strategy in order to boost visibility, customer and client engagement. This involves creating 60 new visual assets to be posted by our Social Media Manager across our social media channels.

To this aim, we are looking for an outstanding and experienced candidate who wants to make be part of a growing business and a team of highly motivated and driven people.

Working for Smileo is an experience like no other; it will be challenging, fast-paced and you will be constantly learning – but we have lots of fun along the way and never take ourselves too seriously!

At Smileo you have the chance to make a real impact, and we provide our team with the responsibility and autonomy to do so.

ABOUT SMILEO

Smileo is a UK-based company set-up at the end of 2017 to dentistry and facial aesthetics market. This market has historically been focused on promoting practices or clinics, instead of practitioners.

This is why our tagline is “The face behind the smile” – we are helping patients find the dentist (the face) behind their smile.

Our goal by setting up Smileo is to empower both the practitioners and patients by:
• Putting practitioners in control of their digital footprint (their online presence)
• Giving practitioners the ability to control their marketing and special offers
• Helping practitioners find new patients
• Helping patients better understand each treatment (process, advantages, risks, cost etc.)
• Helping patients find a dental practitioner with the relevant experience in their local area


KEY RESPONSABILITIES

The aim of building a robust social media presence is to drive engagement on social media platforms (likes, shares, comments, retweets, etc) as well as site visits to Upgrade to see actual info from users that fit our core audience – i.e. potential patients interested in a more personal experience and looking for private (not NHS) cosmetic dentistry or facial aesthetic treatments.

Our aim is to quickly build momentum on the number of followers we have on our accounts, and deliver a solid engagement to follower ratio, to position Smileo as the No 1 platform in its vertical.

The detailed objectives and responsibilities will be as follows:
• Creating assets for the Social Media team, Gifs, Short videos
• Creating consistent identities for our social channels globally through re skins / ad-hoc asset creation
• Leading the brand narrative within digital campaigns
• Working closely with the Co-founder and Social Media Manager
• Retouching digital assets.


TARGETS

The aim is to quickly establish a look and feel for the brand, a tone of voice, a content and communication strategy and to grow the audience in an organic fashion.

To that effect, we will be expecting our digital designer to create Upgrade to see actual info new digital assets for Facebook, Twitter and Instagram on a weekly basis based on the below content schedule.

KEY ACTIVITIES AND EXPECTED OUTPUT

The frequency of posting across our 3 main channels will be as follows which translates into 14 assets needed to be created on a weekly basis:

Facebook: 1 x post daily (6pm UK time) from Monday to Sunday
Twitter: 1 x post daily (8am UK time) from Monday to Sunday
• Instagram: 2 x posts daily (8am and 6pm UK time) from Monday to Sunday

Each week, the digital designer should create posts that fit with the below categories:

Day & Theme

• Monday: New Doctor – promotion of a new doctor who has just joined the Smileo platform
• Tuesday: Smileo Fact Tuesday – an interesting fact about dentistry or treatments
• Wednesday: Funny Post – a post that remains related to Smileo, dentistry or facial aesthetics, but with a pinch of humour
• Thursday: Content / Guide – promotion of one of our more in-depth piece of content
• Friday: Quote – an interesting quote focused around dentistry, facial aesthetics, dental health etc.
• Saturday: Saturday Q&A – a answer to a patient’s question
• Sunday: Business Reflection – A post from the business reflecting on our week, challenges or things to come

PROFESSIONAL AND PERSONAL REQUIREMENTS

• 3 years + design work experience, ideally with social media experience
• Graphic design, including infographics
• Strong typography skills
• Highly experienced with Photoshop (or Illustrator) with the ability to produce stunning visuals and keep up-to-date with the latest developments, techniques and styles in web design and social media campaigns
• You have an excellent eye for design and know great composition for high impact visual assets
• Able to demonstrate successful design experience within the constraints of brand guidelines.
• Able to work collaboratively with the rest of the social media team and co-founder and actively contribute to inspiring, delivering and generating ideas, as well as building upon the ideas of others.
• The ability to manage your own time productively to ensure the completion of tasks, with a sense of urgency to be able to deliver quality work under the pressure of deadlines.
• Able to establish and maintain collaborative relationships and demonstrate that you genuinely value input and feedback and are willing to learn from others.
• Excellent communication skills, both written and verbal. Comfortable presenting and explaining your ideas.
• Excellent written and verbal communication skills

TOOLS YOU NEED TO BE PROFICIENT IN

- Photoshop
- InDesign
- Illustrator
- Trello
- Google Docs

BENEFITS

We will offer a competitive salary and excellent benefits. Long term employees (those staying with the business for 6+ months) will get additional benefits including 13th months pay in December and paid holidays.

ABOUT THE EMPLOYER

Contact Person: Gregory Geny

Member since: March 11, 2018

Total Job Posts: 0

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