Marketing Specialist

> Assist in management of marketing campaigns across several platforms, including but not limited to: email, social media, SMS, and phone.
> Serve as primary administrator and manager of company’s marketing automation solution (Infusionsoft) and become subject matter expert.
> Execute nurturing campaigns to help move contacts and prospects through the customer journey.
> Ensure accurate synchronization between the company database, CRM, marketing automation solution, and website to manage workflow and maintain data integrity.
> Build, test and deploy some landing pages, email campaigns, sales templates, and newsletters.
> Contribute to customer engagement and success through distribution of content to existing customers in coordination with Customer Service department
> Assist in the design of marketing assets and branding
> Contributes to generation of inbound inquiries
> Stay up-to-date on industry best practices and make recommendations to improve sales and marketing campaign performance.

Requirements:

> Experience building campaigns and marketing strategies inside of Infusionsoft CRM
> Familiar with basic lead generation techniques and strategies to closely work with sales efforts to increase inbound inquiries
> Ability to take content and enhance it to increase customer engagement and lead generation.
> Ability to iterate on established designs to create new content pieces.
> Adept in Communication Skills (Written & Oral) especially in English
> Experienced in office management a plus with past remote work positions highly desired.
> Experienced in using business software, Google, Infusionsoft, communications software (RingCentral/Skype) and online Management tools
> Internet and tech savvy, software and system-centric is critical.
> Energetic and full of entrepreneurial spirit, problem solver, takes initiative. Must be a communicator.

Professional Knowledge in the following tools:
- Microsoft Office
- Google Office
- Gmail
- G-Drive
- Adobe Creative Suite
- Skype
- Web Browsers (Chrome, Firefox, Safari, Opera, etc)

Computer Specs:
- Internet Connection more than 3MBPS
- Main Computer & Back-Up Computer (Mac preferred and significant experience in Adobe software and Keynote)
- Headset with Microphone
- At least 4GB Ram

Conditions:
- Working environment should be quiet.
- No crows or chatter in the background.
- Willing to work Night Shifts (Eastern Timezone)