Part Time
Negotiable based on experience
TBD
Jul 01, 2018
I'll make this very simple I'm looking to create videos like these:
What this job is NOT: video editor, photographer,
Your job will be to design a video ad. Your core skills should revolve around marketing intelligence not video editing.
This includes the following:
Ad copy, the words to appear on the video itself.
video content curation: you can find youtube videos and clip content from there, I can give access to stock videography, and I have some of our own content created showing the product, and we can create new based on your needs. Eventually we can even send the product to you if you want and you can film things from your phone or camera.
The goal is to engage users and get them to buy a physical product.
If you watch the example videos you'll see they follow this framework:
Pattern Interrupt
The Big Idea
The Big Promise
Specific claims
Proof of those claims
Call to action
You will follow the same structure, and the deliverable will look something like this, which is given to our video editor:
Opening:
AMERICANS ARE GOING [CRAZY] OVER
AN ESSENTIAL OIL DIFFUSER TO [CALM DRIVERS]
(top text should stay the same)
EVERY CAR [SHOULD HAVE ONE] OF THESE
USERS ARE REPORTING [STRESS FREE] DRIVING
(bottom text should be text of what shes saying)
"What you do is just add your favorite essential oil to the felt pad, peppermint is one that I like to use, so I'll just a few drops"
I'd like that video sped up 1.5x-2.0x and have the text underneath correspond to whats happening in the video.
Opening text: HERE'S [HOW IT WORKS]
Next text: INSERT PAD AND [CLOSE MAGNETIC CLASP]
Next text: CLIP TO VENT AND [RELAX]
Show a 3 column block of these 3 videos:
show all at the same time and keep this to 5 seconds.
text:
WHICH DESIGN [SPEAKS] TO YOU?
DESIGNED AND CRAFTED FROM [SURGICAL STAINLESS STEEL]
TRY USING OILS LIKE [LAVENDER]
(then show the text below) REDUCE [STRESS] RELAXES MUSCLES
ALSO [YLANG YLANG] FROM THE PHILIPPINES
(show on bottom} PROMOTES [RELAXATION]
GIVES OFF [SWEET AROMA]
next section should show all 3 of the attached images (dog, tree, angel) number them 1, 2 and 3
LET US KNOW IN THE [COMMENTS]
WHICH ONE YOU [LOVE]
Project Stage: Fully Specified
Platform:
Ongoing project: Social Media Marketer
Project Type: Ongoing project