Full Time
300
TBD
Dec 15, 2017
The Digital Marketing Manager oversees the digital marketing strategy for the company.
Duties of the Digital Marketing Manager:
• Devising strategies to drive online traffic to the company website.?
• Tracking conversion rates and making improvements to the website.?
• Developing and managing digital marketing campaigns?
• Utilizing a range of techniques including paid search, SEO, and PPC.?
• Overseeing the social media strategy for the company.?
• Managing online brand and product campaigns to raise brand awareness.?
• Managing the redesign of the company website.?
• Improving the usability, design, content, and conversion of the company website?
• Responsibility for planning and budgetary control of all digital marketing?
• Evaluating customer research, market conditions, and competitor data.?
• Review new technologies and keep the company at the forefront of developments in digital marketing. ?
Responsible for developing rich, quality content for online sites.
• Develop easy-to-use, clear, concise, comprehensible content.
• Research web copy.
• Create sites that are optimized for search engines.
• Develop relationships with websites to obtain quality links.
• Improve search-engine rankings.
• Develop and maintain social media profiles on
• Send out quality messages on these channels.
• Drive traffic to websites using a variety of methods.
• Ensure content appears high on search rankings.
• Develop density of the desired keyword on page
• Research popularity of sites linking to the page.
• Develop pay-per-click advertising campaigns.
• Create Internet ads.
• Establish an effective presence on social media sites.
• Monitor a company's online reputation.
• Approve or delete comments on blogs or articles.
• Highlight and encourage positive comments.
• Strengthen relationships with power brokers.
• Manage and deliver
• Design and deliver
• Craft
• Integrate other online presences including social media outlets with
• Follow up on responses.
• Solicit customer feedback and optimize campaigns accordingly.
Requirements of the role
• Bachelor degree in Marketing.?
• Qualified member of the CIM or equivalent.?
• Experience managing PPC, SEO and Affiliate programmes.?
• Strong understanding of current online marketing concepts, strategy, and best practice.?
• Experience in e-commerce, SEO, PPC,
• Previous experience in a similar digital marketing role.?
Contact Person: Annex luberisse
Member since: May 1, 2016
Total Job Posts: 0