E-Commerce Digital Marketing Manager Job Description

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TYPE OF WORK

Full Time

SALARY

300

HOURS PER WEEK

TBD

DATE POSTED

Dec 15, 2017

JOB OVERVIEW

The Digital Marketing Manager oversees the digital marketing strategy for the company.
Duties of the Digital Marketing Manager:
• Devising strategies to drive online traffic to the company website.?
• Tracking conversion rates and making improvements to the website.?
• Developing and managing digital marketing campaigns?
• Utilizing a range of techniques including paid search, SEO, and PPC.?
• Overseeing the social media strategy for the company.?
• Managing online brand and product campaigns to raise brand awareness.?
• Managing the redesign of the company website.?
• Improving the usability, design, content, and conversion of the company website?
• Responsibility for planning and budgetary control of all digital marketing?
• Evaluating customer research, market conditions, and competitor data.?
• Review new technologies and keep the company at the forefront of developments in digital marketing. ?
Responsible for developing rich, quality content for online sites.

• Develop easy-to-use, clear, concise, comprehensible content.
• Research web copy.
• Create sites that are optimized for search engines.
• Develop relationships with websites to obtain quality links.
• Improve search-engine rankings.
• Develop and maintain social media profiles on Twitter, Facebook, and LinkedIn.
• Send out quality messages on these channels.
• Drive traffic to websites using a variety of methods.
• Ensure content appears high on search rankings.
• Develop density of the desired keyword on page
• Research popularity of sites linking to the page.
• Develop pay-per-click advertising campaigns.
• Create Internet ads.
• Establish an effective presence on social media sites.
• Monitor a company's online reputation.
• Approve or delete comments on blogs or articles.
• Highlight and encourage positive comments.
• Strengthen relationships with power brokers.
• Manage and deliver email lists.
• Design and deliver emails.
• Craft email campaigns.
• Integrate other online presences including social media outlets with email campaigns.
• Follow up on responses.
• Solicit customer feedback and optimize campaigns accordingly.
Requirements of the role
• Bachelor degree in Marketing.?
• Qualified member of the CIM or equivalent.?
• Experience managing PPC, SEO and Affiliate programmes.?
• Strong understanding of current online marketing concepts, strategy, and best practice.?
• Experience in e-commerce, SEO, PPC, Email marketing, and social media.?
• Previous experience in a similar digital marketing role.?

ABOUT THE EMPLOYER

Contact Person: Annex luberisse

Member since: May 1, 2016

Total Job Posts: 0

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