Adwords Expert

Right Left Agency is a performance-driven online advertising agency located in Costa Mesa, CA. We are a small, fast-growing team of marketing experts, and work with clients in a wide range of industries. Our specialties are pay-per-click advertising, email marketing, web development, tracking and analytics, social media management, and branding.

We are seeking a self-motivated PPC professional with at least 3 years of experience with Adwords and Bing Ads, and at least 1 year of experience with Facebook Ads. This individual must be data-driven and analytical, and must be passionate about this ever-changing industry. The ideal candidate will be open to taking on additional marketing tasks outside the realm of PPC as needed, such as research, proposal development, social media content development, etc.

Candidate must be results-driven. KPIs such as cost-per-acquisition and cost-per-lead are the bottom line for our customers, and job performance will be evaluated based on these metrics.

Hours will be 15 per week to start, but ideally will scale up to full-time with good performance. Hourly pay will be competitive, but is dependent on applicant skill level and experience.

Skills required:
Adwords
Bing Ads

Facebook Ads
A/B and Multivariate Testing of ads and landing pages
Google Analytics
Ad copywriting
Tracking and analytics set up
Reporting

Nice-to-haves:
Graphic design
Website development
Conversion optimization
Landing page development using tools such as Unbounce

If you are interested in applying for this position, please complete the questions and case study below to help us get a better understanding of your skill set and qualifications. When you have completed the case study, please name the document “Lastname Firstname PPC Case Study” with your name, and attach it to your message to me along with your resume.

How many hours per week are you available to work currently?
What is your hourly rate?
Would you be able to increase your availability over time up to full-time if needed?
If we send you a project that takes 4 hours, what would your average turnaround be (considering your other projects and work obligations, as well as your work schedule)?
What do you love most about online advertising?
Tell me about your communication skills.
What is your experience with Adwords Editor?
What is your experience with Adwords bulk editing tools?
What is your typical process for optimizing an account?
How do you typically structure an account (i.e. number of keywords per ad group, how you divide up themes, etc.)?
What are the top 3 mistakes you see in PPC management that others make?
What are the top 3 reasons I should hire you?

Case Study
You are setting up an Adwords account for Aaron Brothers.
Who are their top 3 competitors on PPC ads?
Please create an Excel document with the top 3 ad groups you would create for them, ready to upload into Adwords. Be sure to include keywords and ads.
What negative keywords would you add to their account?
What ad extensions would you add to their account?
What geographic targeting would you use?
How would you track and measure account performance?
Please create a report template that shows the columns you would use in a report to tell the client about report performance. You can build this in Excel, and do not actually need data (just an empty report showing what you would report on).