Brand Strategist + Email Copywriter

Overview

Looking for part-time work (3 hours/day)

at $40.00/hour ($2,640.00/month)

Bachelors degree, Major in AB- Legal Management

Last Active

April 9th, 2024 (16 days ago)

Member Since

July 6th, 2019

Profile Description

Main task as an Executive Copywriter: Handling executive communications among C-level executives, implementing President & CEO’s vision for the organization. I am also tasked to screen and hire Managers and Supervisors on behalf of the CEO, alongside the HR Department. 

Aside from this I was also tasked for writing CEO’s speeches, memorandums, email correspondences, and corporate branding communications. I am also part of the core consultation team of the CEO doing assessments and brainstorming for the strategic directions of the company. I also conduct communications training for managers, supervisors, and C-Level executives.

One of my main accomplishments as part of the organization is helping the company transition to Digital Marketing and Ecommerce. I proposed this to the
executive team, then the CEO recognized my proposal and implemented it.
As a result, I was tasked to spearhead the project management of this proposal's start-up phase. Our Marketing and Sales successfully adapted from formerly face-to-face marketing, to fully digital-based & online transactions for pharmaceutical and food supplement sales.
 
The output?
We were able to register this as a new venture at FDA Philippines, being a subsidiary company doing business of online pharmacy or drugstore. The parent company became one of the first pharma manufacturing firms in the Philippines which had its own online retail firm. We also launched food supplements and vitamins under this project, which targeted B2C sales using paid ads and influencer marketing.

This was a few years before the pandemic came. So, the organization was well-prepared when the global crisis hit, and we were able to catch the increase in demand for ecommerce and door-to-door deliveries.

After the start-up phase was done, I turned the project over to the permanent execution team so that I can focus back on my Executive functions in the parent company.

Aside from this, I have also invested in my personal education, learning about Facebook Ads, Ecommerce, Email Marketing, Branding and Copywriting.  So even though I went back to my original department (Executive), the marketing & pharmacy team still consult me with their plans and projects for the subsidiary venture. 

Currently, aside from my main executive functions in the company, I also handle business development projects with our toll manufacturing clients.  Unlike the earlier project, this mainly focuses on B2B Lead Generation campaigns, doing the combined strategies of telemarketing, cold-emailing, and
relationship management.

On weekends, I also accept e-commerce email marketing consultations & copywriting projects as part of my freelance gig.

I also studied Personal Finance inUpgrade to see actual info, and was a Registered Financial Planner based in the Philippines. I did not practice as I only took this for personal development and growth purposes. 
 
Hands-on experience using these tools:

Administrative tools: Google Workspace (Docs & Sheet) & Microsoft Office
Project
Design tools: Canva, Basic Adobe Photoshop, Basic Adobe Illustrator
Writing: Grammarly, Hemingway
Scheduling: Calendly, Google Calendar
CRM: Active Campaign, Klaviyo