Digital Marketing Manager| Google Ads & GA4 | Reports

Overview

Looking for full-time work (8 hours/day)

at $14.00/hour ($2,464.00/month)

Bachelors degree

Last Active

March 27th, 2024 (22 days ago)

Member Since

March 9th, 2019

Profile Description

Digital Marketing Manager with 5 years of experience in creating and implementing marketing strategies using tools such as GA4, Data Studio, Google Tag Manager, Canva, and website design platforms like Wix, Wordpress, and Squarespace. Skilled in email marketing, social media management, graphic design, audio and video editing, and project management.

Proficient in using CRM tools, e-commerce platforms, and familiar with USPS and Vistaprint for postcard delivery. Experience in customer service, internet research, and data organization.

1. Extensive experience in using analytics tools such as GA4 and GA3 (Universal Analytics) to track and analyze website traffic, user behavior, and marketing campaigns, resulting in a better understanding of target audience and improved ROI. Can extensively use excel/google sheets to do Macro or pivot tables to calculate margins/CPL/approval rate. With a proven track record of improving Cost per Lead (CPL), I have successfully implemented strategies and tactics to optimize lead generation campaigns and drive cost efficiency. By leveraging data-driven insights, analyzing campaign performance, and conducting A/B testing, I have been able to identify and implement improvements that resulted in lower CPL. Through my expertise in campaign optimization, targeting, and conversion rate optimization techniques, I have consistently achieved higher lead quality while reducing acquisition costs. My experience in improving CPL demonstrates my ability to maximize marketing budgets and generate high-quality leads for business growth.

2. Strong skills in website design and development using platforms like Wix, Wordpress, and Squarespace, resulting in visually appealing and user-friendly websites that effectively communicate brand messaging and drive conversions.

3. Proficient in email marketing and social media management using tools like Mailchimp, Constant Contact, Hootsuite, MeetEdgar, Ripl, Loomly, and able to create effective campaigns that drive engagement and lead generation.

4. Skilled in graphic design and video/audio editing, using tools like Canva, Filmora9, and Audacity to create visually stunning marketing materials such as postcards, brochures, flyers, business cards, logos, and videos that effectively communicate brand messaging and drive conversions.

Skills and experience:
- GA4 & GA3(Universal Analytics)
- Data Studio
- Google Tag Manager
- Graphic designs (Canva) - can design postcards, brochures, flyers, business cards, logos
- Website Designer (Wix, Wordpress, Squarespace)
- Email Marketing (Mailchimp, Constant Contact)
- Facebook Ads & Google Ads (Metadata)
- Google Analytics
- Social Media Management (Hootsuite, MeetEdgar, Ripl, Loomly)
- Audio Editing/Mixing (Audacity)
- Video Editing (Filmora9)
- Organize data using CRM (Monday, Zoho, Salesforce)
- Project Management using Asana
- E-commerce (Shopify, Oberlo)
- Internet Research
- Customer Service
- Email Cleanup
- Vistaprint + USPS (EDDM) - Processing postcards delivery