Customer and Loyalty Manager

Overview

Looking for part-time work (6 hours/day)

at $10.00/hour ($1,320.00/month)

Bachelors degree

Last Active

December 28th, 2023 (114 days ago)

Member Since

July 22nd, 2018

Profile Description

Below is a list of my work experience:

CUSTOMER ANALYTICS AND LOYALTY OFFICER – RUSTAN COMMERCIAL CORPORATION
May 2017 - August 2019

Responsible for the analysis and segmentation of the database and creation of customer acquisition, engagement, and retention strategies for the loyalty program and its sales contribution to the overall business
• Builds and manages the CRM Analytics team to provide correct and accurate data to internal customers
• Leads and defines the customer base through demographics, psychographics, and behavior segmentation
• Ensures the database is continuously updated and segmented effectively for targeted marketing campaigns of Marketing Department and/or Merchandising Department
• Defines strategy to capture all required information at key points in the customer life cycle
• Designs and manages campaigns focused on attracting, developing, and retaining customers
• Conceptualizes and executes acquisition and retention campaigns to improve customer experience and increase repeat rate
• Creates marketing calendar for loyalty program around customer engagement and activations
• Runs day-to-day execution & optimization of all email and text marketing campaigns related to the loyalty program
• Works closely with IT, Marketing, and Merchandising departments to ensure the sustainability of CRM

SALES PLANNING SPECIALIST – TOYOTA MOTOR PHILIPPINES CORPORATION (TMPC)
March 2014 - May 2017

Responsible for the collection, organization, analysis, and production of quality management information and sales related data in an on-going effort to increase overall sales productivity.
• Creates per variant and per model daily forecast plan to track sales trend versus actual overall
dealer sales
• Consolidates all actual sales data from all available competitors’ reports to monitor sales situation in comparison to forecast plan then proposes countermeasures if necessary
• Monitors market trends and develops in-depth quality and quantitative review and analysis of competitor sales figures through Industry and Regional Market reports to assist Sales Planning and Marketing Division in business decisions
• Oversees and facilitates presentations and meetings with Senior Management up to President level regarding Hoshin Kanri (Policy Deployment) and Budget development of entire Marketing Division
• Represents Toyota Motor Philippines Corporation in CAMPI-TMA (automotive umbrella organization) meetings with other automotive brands
• Creates monthly press releases of CAMPI-TMA sales data
• Conducts Mystery Shopping activity to evaluate if current sales and marketing strategies of Toyota Philippines are at par with competition

SALES INFORMATION ANALYST – DIRECTORIES PHILIPPINES CORPORTATION (DPC)
December 2012 - November 2013

Responsible for the generation, consolidation, and analysis of sales performance against sales objectives and KPIs to support best practices
• Sets targets for the entire National Sales based on historical computation, NIDC, and Call Capacity
• Collects sales records and trends and evaluates performance measured against sales quotas/targets set prior to the start of the campaign or canvass
• Develops sales rankings and tracks KPIs on a per grid basis to enhance the understanding of the business
• Generates reports for forecast and collaborates forecast into weekly-monthly reports
• Processes reports on sales incentives pertinent to Finance and Accounting Department
• Constructs and updates Sales Policies
necessary for the start of the campaign
• Distributes, assigns, and monitors revenue accounts implementing the parameters set by Sales Management
• Identifies revenue shortfalls and opportunities through leads management
• Communicates sales reporting and forecasting process for all sales channels to Sales Analysis Supervisor
• Ensures current and future data requirements are met to provide accurate reports

EXECUTIVE ASSISTANT VP OF NATIONAL SALES – DIRECTORIES PHILIPPINES CORPORATION (DPC)
May 2013 - August 2013

Responsible for assisting the VP in managing and prioritizing competing day-to-day demands where use of judgment in dUpgrade to see actual info when to act independently and when to involve the VP is necessary.
• Works and reports directly to the VP of National Sales
• Performs wide range of administrative and executive support for the VP of Sales and Sales department as a whole
• Handles confidential reports and matters for the VP
• Pursues, identifies, and helps in developing the VP’s creation of business plan, sales canvass, and reports to Management Committee
• Assists in monthly sales estimate, consisting of actual sales versus target, variance and forecast projection
• Prepares Saleskits for training, presentation materials for clients of Sales, and TOs of National Sales for the new campaign
• Assists the managers with overall Sales activities to ensure common procedures instructed by the VP are followed
• Acts as correspondent and writes articles covering major Sales activities
• Designs and decorates sales-related events and activities

KEY SKILLS AND EXPERIENCE

Interpersonal and Communication Skills
• Excellent communication skills developed through experience in dealing with different departments of the company and in creating marketing plan pitches in the academia
• An effective facilitator, able to use interpersonal skills to build working relationships at all levels
• Research project required cooperation of partners in academia, and so further developed skills of negotiation and persuasion

Training and Presentation Skills
• Presented a powerpoint-making training session to small groups within the Sales Division
• Provided a new system training for the administrative support group of all dealers nationwide
• Hosted a company event for dealers and top management nationwide
Teamwork and Leadership
• Pro-active self-starter
• Facilitated interdivisional and interdepartmental meetings for business direction setting

Technical and Information Skills
• Excellent knowledge of operating systems (WINDOWS and IOS) and software applications including MS-OFFICE (Excel, Powerpoint) and basic knowledge of ADOBE PHOTOSHOP
• Wide range of Internet search skills