With my 13 years of admin experience in the UAE, I’ve mastered the art of office organization and learned how to work smarter, not just harder to accomplish these tasks effectively and efficiently…
Office Administration | Market Research | E-mail Management | Lead Generation/Cold Calling | Proofreading | Events Coordination | Media Relations and PR Distribution | Task Management | Ad Campaign Planning and Coordination | Data Entry
While working remotely, I found that these skills have a great impact on creating a memorable message and brand...
Copywriting | Market and Customer Research | Video Editing | Social Media/Instagram Marketing | Website Design & Management | Blogs |
Finally, this is how I sum up my soft skills... highly systematic and efficient multi-tasker with a keen eye for details | proficient in computer with excellent communication skills | a team player who can work independently | ready to take on challenging tasks | and eager to discover and learn new skills.
I've worked in various office & admin roles for 13 years in the UAE (in various industries such as leisure, travel & tourism, hospitality, marketing, events, pr & advertising).
Remotely, I've worked as ...
...Data Analyst/Encoder (The Vision, Dubai & Gulf Adventures Qatar)
... Accounts Clerk, Transcriptionist (Private Contractor)
... General Virtual Assistant (FHMoms)
... Copywriter (Worldwide Weddings PH)
... Video Editor (MS Tours)
... VA/SMM (E-travellers Tours)
... Customer Care Agent (Premier Career Solutions, Inc)
... Data Entry/Lead Gen/Research (Private Contractor)
... Copywriter (Private Individual)
... Copywriter/Video Editor (Beauty Talks NZ)
Proficient in English (Written and Oral) with C2 (Advanced/Mastery) Level
To write effectively, it's super important to dive deep into your ideal customers' minds...that's why research really plays an important role in brand messaging.
I'm now working on my D.R. copywriting skills (email sequences, sales letters, landing pages, social captions, ad captions and VSLs) after I've enrolled in 2 copywriting courses last April 2022.
I also need to write blogs again, work on updating my website copy, and start to post on Instagram.
In the past, I have helped clients write copy for the ...
... welcome email sequence (3) to registrants/attendee of the Bridal Fair in Singapore
... suppliers to participate in the Bridal Fair in Singapore
... promotion of Bridal Fair in Singapore (used as PR materials and 2 were featured in a Bridal Fair website)
... web copy for Worldwide Weddings PH website
... landing page for Worldwide Weddings PH
... social captions with graphic design for Worldwide Weddings PH
... CEO/Owner of The Vision, Dubai (bio re-write)
... email correspondences to arrange transport and accommodation for the incoming Cultural Exchange Students before arriving in the US
... fact sheet and landing page to sell a house and lot
... DR social captions and video edit/subtitle to promote Thermage FLX
Writing captions, sales letters, emails/correspondences are some of my strengths.
While working with a marketing, advertising, PR and events company in Dubai, my typical work day was to: ...Proofread/edit marketing collaterals, press releases, website content even restaurant menus
...and I used to assist the F & B Director in preparing F & B Outlets' Promotions/Theme Nights Posters
Recently, I helped clients in :
... writing engaging social captions and video edit with subtitles to promote her service
... writing a fact sheet and landing page to sell a house and lot
And I helped clients with :
... research/lead gen/data entry to promote an ad service
... customer service to ensure a great customer experience ... chatbot messaging for automated customer service
... data analysis/entry for a hotel contracting system
I have enrolled in copywriting courses to help me write more effectively and strategically.
Now, I can help my clients in creating a funnel ecosystem which is a business must-have.
In the past, I generated leads and created an email marketing campaign using MailChimp.
While I was with MPJ in Dubai (a marketing, advertising, PR and events company), I used to :
... send event invites to the media (English/Arabic)
... send press releases to the media before and after the event for organic press coverage
... call all the embassies and consulates in the UAE to create a VIP database
... call all 5-star hotel GMs (including soon-to-open hotels) in the UAE to create a 5-star hotel database
... call and update the media list so we can send event invites and press releases to ensure the success/coverage of each event
... prepare ad proposals for our clients
... coordinate our clients' ad requirements with various newspaper publications
... proofread/edit marketing collaterals, press releases, website content, and even restaurant menus
... assist the F & B Director in preparing F & B Outlets' Promotions/Theme Nights Posters
I used to assist clients in planning and coordinating their advertising campaigns when I was with MPJ, a marketing, advertising, PR and events company in Dubai, UAE.
As I continuously upskill, I'm learning more about writing compelling web copy.
And I'm so excited to apply all the best practices not only on my own site, but on my clients' websites, too.
While I was in Dubai, I used to :
... Proofread web content of each client's website before websites go live
... Ensure that each site has all the important pages and links correctly
... Check for branding adherence
... Upload the clients' press releases along with images
I have no webmaster experience, though :
... I have designed and built my own websites in Wix and Wordpress
... I created a free Shopify site
... I also designed a client's website using Wix and Canva
And this is something which I'm really interested to learn more about in the very near future.
Thanks to Canva, I can now design graphics, edit videos and do so much more. I can :
... Design graphics for social media posts
... Edit and splice videos
... Add subtitles and music/audio to videos
... Add some motion graphics to an image to turn it into a video
... Create gifs
... Create mockups
... Design and create portfolios
... Design and create websites
... Design and create cards
... and so much more
... And I have created a short resume animation using Animaker.
Although designing per se was not really part of my marketing job while I was in the UAE :
... I was often asked to comment on designs and layout
... I proofread artworks before finalizing/printing
I've tried Software Testing and Review once. Though I wasn't up to it at that time, I would love to try it again in the near future.
Though Finance is not my forte, I once :
... Freelanced and assisted an accountant in reconciling the books of accounts
... Handled cash floats/cheques, accounts payable/receivable, LPOs, invoicing, and generation of monthly financial reports in one of my office-based work in Dubai
As a trained general virtual assistant, I can effectively :
... Coordinate tasks using Asana, Trello and Slacks
... Manage emails, files, calendars
... Create and design social media posts
... Create and design websites
... Create email marketing campaigns using Google Apps, Canva, Wordpress, Wix and MailChimp
... Create online forms to take online orders of product/service, collect payment , and set up automated email responses using Jotform
And being the go-to person at my last office-based work, my responsibilities were :
... Answering calls and emails
... Task coordination of :
... The creatives
... Advertising campaigns
... Successful hosting of events
... Maximum Media exposure/PR
I wrote a copy for a House and Lot for sale and used it in :
... Fact sheet
... Landing page
While I was with MPJ (a marketing, events, PR, advertising company) in Dubai, I was coordinating various tasks without the help of any online system.
The tools I used were emails, phone and my to-do list.
At that time, these tools were enough to coordinate :
... Photoshoots in various hotels
... Events (before and after requirements)
... Media invitations and attendance at all events
... Press releases distribution for maximum coverage
... Ad requirements of clients
... Design requirements of clients
... and others
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