- Create, test and monitor performance of search and display ads while conforming to bestpractices and guidelines of each platform.
- Report results of PPC/SEM campaigns, with focus on how it made impact to businessobjectives and ROI.
- Proactively discover ad opportunities, including from hyperlocal events, relevant to thebusiness recommend content creation and budget for such campaigns.
- Research keywords and user vocabularies that are mirrored not only in search and display ads but in content assets (landing pages, videos, blogs, etc.) as well.
- Collaborate with other members of the team and propose content that will best be appropriatefor search and display ads.
- Implement, manage and track tags used in content assets for SEM campaigns.
- Initiate the review process for SEM campaigns and revise based on feedback.
- Keep abreast of what’s trending in digital and social media to stay at the forefront of creative and content marketing developments.
“I have a team of 6 VA's that pretty much do everything for me”
Elishama Jiles
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