Digital marketing professional providing market-responsive solutions and data-intensive propositions that drive visibility and traffic; promote brand awareness and interest; scale and increase sales, leads, customer LTV and ROAS, and; solidify the brand's legacy.
Ad Content Strategy & Execution Across Paid Channels
Data Analysis, Optimizations & Scaling
Competitors & Trends Spotting
Product Ranging & Mixing
Keyword & Placement Research
Google Ads + Editor | GMC | GTM | Google Analytics | SA360 | Search Console | Data Studio | GMB | GDriveMS Advertising + Editor | Excel | Office 365Apple Search AdsQuanticMind | Infusionsoft | CallRail | Acquisio | MarchexSEMRush | NetRivals | SERPBookWordPress | Elementor | Shopify | Duda | UnbounceSFDC | JIRA | Confluence | Sisense | Asana |
Former SEM Specialist in Pet Circle, one of the largest pure-play online retail companies in Sydney, Australia. I seamlessly collaborated with key movers in the IT and Business Management teams to promote brand awareness and interest in 250+ brands and 8000+
Former SEM Specialist in Google Operations Center (formerly Google External Telesales Office) located in the Philippines; Spotzer in Amsterdam, and; 5Tales in Queensland. I provided B2B support whilst managing and optimizing 200+ accounts for Google ETO ANZ; 300+ accounts for Spotzer and its agency partners Yell UK; Melbourne IT, APN Australian Regional Media, and RTown Digital Canada; and, 20+ accounts for 5Tales in Brisbane.
The daily advertising budget I managed from past to present ranges between USD 5 and USD 60,000.
I created and maintained successful campaigns for industry verticals like automotive, B2B services, building & construction, packaged and fast-moving consumer goods (FMGC), educational institutions, financial services, insurance, loans, legal, real estate, government organizations and political personalities, not-for-profit, health and wellness products and services, healthcare, home services, garden and lawn care and supplies, animal care and pet supplies, telecom companies, businesses selling proprietary software (SaaS), designs or cloud-based services, hotels and travel agencies, restaurants and food catering, brick-and-mortar establishments, SMEs, manufacturers, wholesalers, and retailers.
Creative. Driven. Learner
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