PPC Specialist
: Perform daily account management on Google
: Create proposal and send to the prospect clients.
: Keyword research using Google keyword planner tool.
: Create ad copies and ad groups.
: Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
: Manage and maintain updates for large keyword lists.
: Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms.
: Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
: Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
: Monitor and evaluate search results and search performance across the major search channels.
: Communication to team and management on project development, timelines, and results.
: Work closely with the PPC manager to meet client goals.
SEO Specialist
: Creating e-commerce store using Zulu cart and uploading products, editing product descriptions.
: Doing on-page and off-page optimization
: Keywords research
: Managing Google analytics and webmaster tools
: Creating site-map
: Creating a blog site using wordpress for the e-commerce store
: Creating PPC campaign ads on
: Creating and managing
google plus, pinterest, and YouTube channel
: Creating google local or google map submission
: Business listing submission
: Web 2.0 sites submissions
: Blog commenting
: Article Submission
: Submit to social bookmarking sites
: Building Sites using WordPress
: Submitting URL to directory Sites.
: Blog postings
: Forum postings
: Profile Building
: Classified ads submission
: Social Bookmarking Submission
: Social Media Management
: Business local listing submission, companies placed on
Google maps
: Keyword research using google keyword tools
: Create an Excel spreadsheet and list the websites submitted included the status of the submitted sites
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ID Proof scores are 0 - 99 with 99 being the best. It is calculated based on dozens of data points.
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