I’m a licensed Aeronautical Engineer and an MS Data Science student, currently halfway through the program. My passion lies in using analytics to uncover insights and make data-driven decisions.
As a Social Media Ads Specialist, I use data to refine strategies, ensuring every campaign delivers maximum impact. By analyzing audience behavior and performance trends, I help businesses achieve their growth goals.
With a unique blend of engineering precision, analytical skills, and creative marketing, I’m committed to driving success in the digital space.
Experience: 2 - 5 years
With 3 years of experience working with Google Ads, I've managed a variety of campaigns that helped clients achieve strong growth and solid returns. For instance, I worked on a search campaign for a local business that increased their leads by 40% in 6 months. I've handled search, display, video, and shopping ads across different industries, including e-commerce and real estate. My strengths include audience targeting, such as using custom intent audiences for a product launch, keyword research, bid management (optimizing for cost-per-click while maintaining ad visibility), and fine-tuning ads for the best performance. Through data analysis and A/B testing, I improved a display ad campaign's click-through rate by 25%. I also use Google Analytics, Google Tag Manager, and Google Ads Editor to manage tracking, reporting, and optimization for better results.
Experience: 2 - 5 years
With 3 years of experience running Meta Ads, I’ve successfully managed campaigns that boosted engagement and conversions. For example, I launched a Facebook Ads campaign for an e-commerce brand that increased their sales by 30% over the holiday season. I’ve worked with both Facebook and Instagram to create compelling sponsored posts, carousel ads, and lead generation forms. My expertise includes audience targeting, such as using detailed targeting and lookalike audiences to maximize reach, and optimizing ad creatives to drive more engagement. I focus on performance tracking and refining campaigns through A/B testing to improve results like click-through rates and conversion costs. I’m skilled at using Meta Ads Manager and Facebook Insights to monitor and fine-tune campaign performance for better ROI.
Experience: Less than 6 months
“They're not only loyal and hardworking, they're super detail oriented!”
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