*In-charge of all online marketing activities: created marketing report and prepared marketing plan for both online and offline activities.
*Analyzed and reviewed campaign performance and provided evaluation and recommendations to management.
*SEO: Improved website’s SERP ranking and SEO score. Planned keywords and link-building.
*SEM: Created and optimized AdWords campaigns. Analyzed KPIs on a daily basis.
*Social Media Marketing: Planned posting schedule and first point of contact for all inquiries from social media sites and live chat.
*Email Marketing: designed email templates, segmented databases, and analyzed results.
*Content Marketing: Wrote original product-related pieces and infographics and curated third-party blog articles all done with SEO-content in mind.
*Took charge of offline events such as in-house demos, tradeshows, relationship building events and subscription events.
*Optimized campaigns by setting competitive bids and budgets, blacklisting bad site domains and finding other ways to improve campaign performance.
*Explored the settings, capabilities and potentials of different traffic networks such as AppNexus, AdWords, Ad Exchange, Doubleclick Manager, Rubicon, MediaMath, TURN etc.
*Created own analytical methods and tools for better and in-depth analysis and evaluation process.
*Created reports, case studies and proposals for client presentations and performance reviews.
“I have found someone who is smart, has a great work ethic and is easy to work with.”
Sara Brumfield
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