Marketing professional with a track record of success in managing and executing B2B2C integrated, cross-functional regional brand marketing campaigns for fast-paced emerging tech companies across different regions. Has a strong understanding of buyer behavior for technology products & solutions and subscription video on demand/entertainment content, and uses a combination of marketing tools to educate, create awareness, and drive acquisition. Possesses a proven ability in crafting marketing strategies and plans, as well as understanding of the importance of channel partner ecosystems, to lead marketing initiatives both for the brand and through partners. An effective communicator with the ability to manage projects with stakeholders across multiple functions.
Fluent in English and Tagalog, and enjoys telling brand stories in visuals and numbers.
Specialties: Product Marketing, Marketing Strategy, Go-to-Market, Marketing Communications, Digital Marketing, Social Media Marketing, Leadership, Startups, FinTech, Entertainment
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