Project Manager | Marketing Strategist |Certified Digital Marketer| Researcher

99 ID PROOF
Timeproof:
EXPECTED SALARY
Php 60,000.00/month ( $1,164 USD )
20 hrs/wk ( $13.45 USD/hr )
EDUCATION
Post-graduate degree (Masters, Doctorate, etc.)
EXPERIENCE
17 years in Marketing (w/ 14 years Project Management) from a Research firm, Manufacturing Company and Advertising Agency (online and offline)
BASIC INFORMATION
Age:
41
Gender:
Female
Tests Taken:
IQ
Score:  133

DISC
Compliance:5
Dominance:47
Influence:39
Steadiness:9

English
 C1(Advanced)
Last Active:
2019-10-19
Member Since:
2015-07-09
SKILL SUMMARY

I am certified by DIGITAL MARKETER (Ryan Deiss) in 9 areas as:
o Customer Value Optimization Specialist
o Search Marketing Specialist
o Customer Acquisition Specialist
o Content Marketing Specialist
o Analytics & Data Specialist
o Email Marketing Specialist
o Optimization and Testing Specialist
o E-Commerce Marketing Specialist
o Social and Community Manager
I am also a 6sigma yellow belt and a trained project manager (completed 40 hours of education) and I am planning to take my PMP exam this year.
For more than 15 years, I have gained a good experience in marketing in areas of strategy development, advertising, branding, market research, data analysis, forecasting and events.
My core competencies are in project management adapting the AGILE workflow, strategic planning, marketing management and client service to both local and foreign dzczyez.Jv my more than 10 years in project management, I have learned that the key to become a successful project manager is to manage expectations of all concerned and become a supportive partner to the team and to the client. If this is done properly, we are halfway through.
I am a hybrid marketing project manager with both offline and online project management and marketing strategy development skills. I have formal training in project management and Advanced Digital Marketing, I'm sure I will not be lost in jargon. I'm also a people person. It helps me create good tidings with colleagues, management and clients – these coupled with my drive for excellence and my passion with what I do make me your perfect fit for you!

I have been freelancing and working from home since 2015 and I am loving it! 

I am knowledgeable in:
-Bitrix
-Trello
-Basecamp
-Asana
-Unbouce
-Click Funnels
-Funnelytics
-Google Analytics
-Google Adwords and Bing Ads
-Google docs and spreadsheet
-Google Webmaster tools
-Teems
-Wufoo
-zapier
-mailchimp
-hubspot
-cyfe
-SEMRush
-Open Site Explorer
-updating contents in WP Divi themes

WORKER SKILLS
TOP SKILLS
  • Admin Assistant
  • Event Planner
  • Project Coordinator
  • Quality Assurance
  • Research
  • Speaking
  • Writing
  • Blogging
  • Lead Generation
  • Google analytics
  • Strategic Planning
  • Design Project Management
  • Marketing Project Management
  • Other Project Management
  • Web Development Project Management

Office & Admin (Virtual Assistant)
EXPERIENCE

SENIOR ACCOUNT EXECUTIVE, CATALYTX ADVERTSING INC. July 2005 – April 2006 ? Provided the utmost client service to assigned accounts, participated in strategic planning and properly briefed creative team and other business partners of the clients’ requirements o Responsible in managing the day-to-day demands of 3 accounts - brands in apparel, beverage & personal care EXECUTIVE ASSISTANT to the MANAGING DIRECTOR, CATALYTX ADVERTISING, INC. Feb 2005 – June 2005 ? Provided assistance to the Managing Director in evaluating media plans, preparation for business development projects and account pitches, data mining on certain business categories and in-charge of initial client service of newly acquired accounts. RESEARCH AND ADMINISTRATIVE ASSISTANT, CENTER FOR FOOD AND AGRI BUSINESS (CFA), UNIVERSITY OF ASIA AND THE PACIFIC CFA is a research center that specializes in all areas of food and Agribusiness. It is part of the think tank of the Philippine Government’s Department of Agriculture Sept 1999 – Oct 2001 ? Assisted the Executive Director in preparing numerous reports and briefing materials (i.e. Benchmarking the Philippine Agriculture, Mindanao Food Congress, One Million Jobs Project of the President) ? Gathered data for various research projects (i.e. commissioned by Malaysian Government, Australian Dept of Foreign Affairs and Trade, and other local companies) and CFA publications ? Formed part of the team who markets, coordinates, facilitates & prepares materials for Consumers’ Consumption Habits in different food industries; project management and financial management seminars

SKILL RATING
  • Admin Assistant
  • Data Entry
  • Email Management
  • Event Planner
  • Human Resource Management
  • Project Coordinator
  • Quality Assurance
  • Research
  • Transcription
  • Travel Planning

English
EXPERIENCE

<> I am good in speaking English as well as in writing. I have handled foreign clients and i communicate with them and other suppliers in English. <>My experience in English translation is limited to translating copies to from Filipino to English and/or English to Filipino

SKILL RATING
  • Speaking
  • Translation
  • Tutoring Teaching
  • Writing

Writing
EXPERIENCE

<> I was actively blogging in 2006-2007 in blogspot. I wrote my personal experiences, opinions and how things affected me.

SKILL RATING
  • Blogging
  • Copywriting
  • Creative Writing
  • Editing Proofreading
  • Technical Writing
  • Web Content Writing

Marketing & Sales
EXPERIENCE

Any marketing plan has to start with an objective and identifying who the target market is. Assessing the resources and coming up with the right strategies to make an impact to the market with the given budget. I am an experienced strategic marketer. I have helped client double their sales and achieved long-term growth. I may have limited application with digital marketing but I am a certified Digital marketer. I finished an Advanced Digital Marketing course with Shaw Academy, a UK-based online school.

SKILL RATING
  • Affiliate Marketing
  • Classified Ads Marketing
  • Direct Mail Marketing
  • Email Marketing
  • Lead Generation
  • Mobile Marketing
  • Sales Representative
  • SEM
  • SEO
  • Social Media Marketing
  • Telemarketing
  • Video Marketing

Advertising
EXPERIENCE

<> I am a certified Digital marketer. I finished and Advanced Digital Marketing course with Shaw Academy, a UK-based online school.

SKILL RATING
  • Bing Ads
  • Facebook Ads
  • Google AdWords
  • Media Buys

Web Development
SKILL RATING
  • Wordpress Development

Webmaster
SKILL RATING
  • Content Management
  • Ecommerce / Shopping Carts
  • Google analytics
  • Wordpress

Graphics & Multimedia
EXPERIENCE

I do not have experience in developing the design but i know logo and print discipline as well as web page design principles. I do creative briefs and directions and I do quality control of materials before submitting it to clients. I make sure that the materials meets the agreed objective

SKILL RATING
  • Logo Design
  • Print Design
  • Web page Design

Finance & Management
EXPERIENCE

<> I have 40 hours of project management study and i am 6sigma yellow belt. <> I also do accounting and budget keeping for the accounts that i handled when i was in advertising agency. CLIENT SERVICE DIRECTOR, BUSYBULB ADVERTISING BusyBulb Advertising caters to first time advertisers and clients with limited budget. May 2014 – May 2015 ? Oversee strategic development, formulation of Marketing Mix and budget allocation for the clients. ? Manages the finances and business development of the agency. ? Oversee overall client servicing of Busybulb. ? Acts as Hurom’s brand manager and heads client’s marketing team in strategic planning, implementation and monitoring of Hurom’s “Colorfull Life” Campaign. o Acts as a liaison officer to Korean Principal and convinced them to support a big chunk of marketing budget in the country that leads to Hurom’s campaign with Ms. Kris Aquino as the endorser. o Acts as a liaison officer for Hurom to other media partners and was able to negotiate significant discounts and freebies. o Set up standards to measure impact of the campaign o Conducts product training to marketing and sales staff for Hurom. o Represents Hurom as a resource person for wellness and juicing with Hurom in various events with Retail Partners like SM. MANAGING DIRECTOR, WORLD FINANCIAL MARKETING ALLIANCE (WFMA), INC World Financial Marketing Alliance (WFMA), Inc. is a marketing firm of different providers in the financial industry committed to share to Filipino families the basic concept of financial planning - wise spending, savings and how money grows. Feb 2012 – Feb 2014 <> Taught the basic personal financial concept and provided financial advice to families and individuals and make them better understand their financial goals. Guide them how to cut unnecessary expense and/or make their time more productive to increase income to be able to save. Offer them different financial services that can help them build wealth and protect it. MANAGING DIRECTOR, ADVERVE ADVERTISING INC Adverve Advertising Inc. a tri-media advertising agency that caters to clients with limited budget or first time advertisers. Feb 2011 – Nov 2011 ? Manage the start-up of the agency from strategic planning, agency positioning to clients’ acquisition ? Spearhead the planning and launch of TV5’s 2011 Christmas promo. BRAND MANAGER, KALBE PHILIPPINES Kalbe Philippines is the maker of Extra Joss Energy Drink, a leading energy drink in the market. It is a subsidiary of Kalbe International, a well-known pharmaceutical conglomerate in Asia. Aug 2009 – Oct 2009 ? Hired as an interim brand manager despite of pregnancy to uphold continuity of marketing activities of Extra Joss Energy Drink and work on Diabetes awareness campaign for Diabetasol nutritional drink. o Planned and implemented year-end merchandising programs that boost product sales for the 2 brands o Monitored and evaluated implementation of advertising efforts of the 2 brands. o Worked on 2010 brand plans and budgets BUSINESS DEVELOPMENT EXECUTIVE, E’EHAA GRAPHICS E’ehaa Graphics is one of the fast-growing local advertising agencies in Bahrain. Ernst& Young, Gulf Insurance Institute, ministry of Industry and Commerce and Gulf Diabetes Specialist Center are among its clients. Dec 2008 – May 2009 ? Assisted the Managing Director in developing materials for tender and clients’ presentations. ? Developed a public awareness campaign for Diabetes prevention and management to promote the services of Gulf Diabetes Specialist Center ? Provided a good client service to accounts and thoroughly briefed partners with the clients’ requirements. ? Prepared summary of agreements and important discussions with clients and partners. ? Imparted to the team a method on how to make client servicing more effective and efficient ACCOUNT DIRECTOR, CATALYTX ADVERTISING INC. Catalytx Advertising Inc. is a marketing consulting company with advertising capabilities. It is one of the fast growing local ad agencies in the country. It manages more than 40 brands from 22 companies. It is an affiliate agency of ADK, Japan’s 3rd largest agency Oct 2007 – Nov 2008 ? Managed a team that develops communication plans for assigned Fast Moving Consumer Goods (FMCG) accounts ? Acted as a seamless partner of clients’ brand managers in preparing and implementing marketing plans to ensure business growth and maintain market leadership of our brands in their respective categories. o Analyzed market data and media ratings and use these as basis for sound marketing plans o Handled a market leader in a very dynamic energy drink category in the country and the company’s biggest single brand account o For 3 years, headed a team that conceptualized and implemented 5 simultaneous events in key areas across the Philippines. ? Acted as trainer to account executives in account management which includes day-to-day coordination, budget management of assigned projects, strategic planning, client service and project management. ? ACCOUNT MANAGER, CATALYTX ADVERTISING INC May 2006 – Sept 2007 ? Headed a team that plans and implements brand building campaigns and sales generating projects for assigned FMCG accounts o spearheaded a campaign for Extra Joss Energy Drink that doubled their sales and made the brand a market leader o implemented a successful pilot campaign that leads to a national campaign of a personal care brand ? Acted as trainer to account executives in account management which includes day-to-day coordination, budget management of assigned projects, strategic planning, client service and project management.

SKILL RATING
  • Accounting
  • Bookkeeping
  • Business Plans
  • Financial Analysis
  • Financial Management
  • Inventory Management
  • Invesment Researching
  • Payroll
  • Strategic Planning

Customer Service & Admin Support
EXPERIENCE

<> I did a lot of customer support when i handled Hurom juicers.

SKILL RATING
  • Community Forum Moderation
  • Content Moderation
  • Customer Support
  • Social Media Moderation

Project Management
EXPERIENCE

<> I did a lot of project management in my Advertising agency job. I managed multiple projects as the same time. Most of it are Above-the-line, and below-the-line projects, digital marketing projects and a couple of website projects ACCOUNT DIRECTOR, CATALYTX ADVERTISING INC. Catalytx Advertising Inc. is a marketing consulting company with advertising capabilities. It is one of the fast growing local ad agencies in the country. It manages more than 40 brands from 22 companies. It is an affiliate agency of ADK, Japan’s 3rd largest agency Oct 2007 – Nov 2008 ? Managed a team that develops communication plans for assigned Fast Moving Consumer Goods (FMCG) accounts ? Acted as a seamless partner of clients’ brand managers in preparing and implementing marketing plans to ensure business growth and maintain market leadership of our brands in their respective categories. o Analyzed market data and media ratings and use these as basis for sound marketing plans o Handled a market leader in a very dynamic energy drink category in the country and the company’s biggest single brand account o For 3 years, headed a team that conceptualized and implemented 5 simultaneous events in key areas across the Philippines. ? Acted as trainer to account executives in account management which includes day-to-day coordination, budget management of assigned projects, strategic planning, client service and project management. ? ACCOUNT MANAGER, CATALYTX ADVERTISING INC May 2006 – Sept 2007 ? Headed a team that plans and implements brand building campaigns and sales generating projects for assigned FMCG accounts o spearheaded a campaign for Extra Joss Energy Drink that doubled their sales and made the brand a market leader o implemented a successful pilot campaign that leads to a national campaign of a personal care brand ? Acted as trainer to account executives in account management which includes day-to-day coordination, budget management of assigned projects, strategic planning, client service and project management.

SKILL RATING
  • Design Project Management
  • Marketing Project Management
  • Other Project Management
  • Web Development Project Management
  • Writing Project Management

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