As a multifaceted digital marketer, I have had the privilege of managing a diverse range of projects, combining my passion for brand management with my expertise in digital marketing. My experience includes managing the social media accounts,
In 2021 to 2022, I managed the digital marketing for an Australian e-commerce brand based in Perth, Western Australia where I handled social media,
I also used to collaborate with a renowned SEO agency based in Los Angeles, California, as a content
Prior to this, I was the public relations team lead in Gardenia Bakeries Philippines Inc., the largest bread manufacturing company in the Philippines where I handled both internal and external communications as well as public and media relations.
Before being promoted to Public Relations, I was responsible for managing the NeuBake and Pandesal brand categories of Gardenia. My primary goal was to increase sales and brand awareness through integrated marketing communications strategies, including above-the-line (ATL) and below-the-line (BTL) tactics. During my tenure, I successfully grew sales for the Pandesal category through a combination of targeted advertising, promotional campaigns, and strategic partnerships with retailers and distributors.
Throughout my career, I have consistently demonstrated a strong work ethic, excellent communication skills, and the ability to manage multiple projects and responsibilities with ease. My unique blend of writing and digital marketing experience has equipped me with the skills and knowledge necessary to excel in any creative and challenging environment.
I graduated from the University of the Philippines - Diliman with a Bachelor of Arts in Journalism with extensive experience in both academic and extra-curricular activities. I served in student organizations and student publications during my college years.
Experience: 2 - 5 years
Experience: 2 - 5 years
Experience: 2 - 5 years
Experience: 2 - 5 years
Experience: 6 months - 1 year
Experience: 6 months - 1 year
Experience: 2 - 5 years
Experience: 2 - 5 years
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