Digital Marketing Specialist

Overview

Looking for part-time work (4 hours/day)

at $4.55/hour ($400.00/month)

Bachelors degree

Last Active

February 27th, 2021 (1153 days ago)

Member Since

February 27th, 2021

Profile Description

Henkel Asia Pacific Service Centre - Online Community Management Sr. Special (Current)
- Manages the online community of global brands Authentic Beauty Concept and STMNT (Statement) Grooming Goods.
- Primer Group of Companies - Senior Marketing Associate (Upgrade to see actual info)
- Lead the Marketing initiatives of retail brands JanSport and Sakroots.
- Oversaw and developed marketing campaigns for the brand's new arrivals, product launches and the like from offline online channels including e-commerce platform.
- Acted as the coordinator for the implementation of every marketing campaign from creation of campaign collaterals, production of in-store collaterals, to promotion through PR & Media.
- Achieved 91% sales vs. Business Plan targets for FY19-20 fiscal year with 90% completion on marketing activities based on a full-year brand calendar.
- Spearheaded the BTS 2019 In-Store Campaign entitled, "Personalize Your Pack" for JanSport brand that helped increase sales of pre-selected stores for the event by minimum of +15% and some achieved as high as +227% monthly sales vs. last year.
- Conducts research from time to time to analyze and help define the emerging trends in the market.
- Manages the brands' e-commerce channels such as its dotcoms, Lazada, Shopee, and Zalora by maintaining the overall brand design through weekly to monthly key visual updates, ensuring that product highlights are updated timely, and the like.
- Supervised the social media management for JanSport and Sakroots brands. Acted as a liaison between brand and third part agency such as giving monthly brand direction and providing of assets. Occasionally, the team and I provided assistance to the community management of JanSport to help offload the daily bulk inquiries.
For Sakroots, I was in charge of monthly content calendar - from curating materials, creating captions, to content posting.
- Did artwork creation for adhoc promotions especially for campaigns in e-commerce channels.
- Acted as a liaison between suppliers (for production of in-store collaterals and GWPs), third party agencies for social media and e-commerce, and KOLS/Influencers.
Rimini Italia Corporation - Social Media Marketing Assistant (Upgrade to see actual info)
- Handled retail brands such as Piazza Italia (clothing brand), TOUS (jewelry brand), and 7 For All Mankind (denim brand).
- Assisted in monitoring active marketing campaigns and developing ways to improve those campaigns
- Created performance data reports to assess whether the objectives are being met and identify trends and opportunities.
- Assisted in developing and executing promotional initiatives to profitably increase consumption within budgeted parameters.
- Curated content and manages the community of social media accounts of handled retail brands and assists with web visuals.
- Acted as a liaison with suppliers for the implementation of in-store collateral.
- Organized the company’s distribution of promotional activities.
- Communicates with influencers and/or ambassadors for brand activation.