My Google Ads strategy for you includes the following:
1) Developing a set of goals that align with your overall marketing strategy objectives to raise brand awareness, drive sales and website traffic. The goals need to be measurable and time-specific using Google Analytics.
- Set up Custom Reports
- Create Custom Dashboards
- Performance Analysis
- Setting up Goals
- Setting up Ecommerce Tracking
- Setting up Event Tracking
- Data Interpreting
- Data Attribution Modelling
- User Journeys
- Lead Times
- Setting up Meaningful Dashboards.
2) Using all means possible and within your budget,
learn everything we can about your online audience. I can definitely help you with retargeting, analytics, keyword optimization, remarketing quality score, measuring, and optimizing campaign performance metrics, based on the insights versus business goals.
3) Next we research the competition, acquisition, behavior, conversion and ad reports to understand how in which data is currently communicating with your current and prospective audience alongside with your business goals.
4) Based on the research detailed above we decide on the best campaigns, optimizing or rewriting the campaign as necessary, choosing the best ad formats and extensions, context of query and all digital activities and specifics to complement the quality of your campaign and reach
high-quality score based on Google's algorithm for landing page experience, ad relevance, CTR, CVR and revenue KPIs when your target audience are looking and most likely to be influenced by your message and attain the full potential of all adgroup campaigns.
5) We then craft a set of digital campaign messages designed to elicit an emotional response from the best prospect and inspire them to act and ultimately buy from you.
6) Test, evaluate and adjust as required, we share the data you need, interpret it and use it to improve your results.
7) Week and monthly reporting.
I have over 50 recommendations to optimize your campaign performance. If you would like to advance your business using Google Ad Search, Google Ads Display, Google Ads Shopping, Google Ads Videos and Google Ads Apps, smart campaigns and other specialized campaigns of your website or marketing campaigns by driving sales, getting leads, increasing website visits, influence consideration or even building awareness to boost the performance level of your campaigns and take your business/company to the next level, please don’t hesitate to contact me, I’d be glad to know more about your company and how I can be of use to you.
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