Current Employment Status:
Hired Part Time on Mar 31, 2023
I am a data-driven Marketing Automation Specialist with more than 1 year of experience in digital marketing, automation, and data analysis. I am passionate about utilizing automation to drive marketing effectiveness and help businesses of all sizes achieve their goals. I place a high value on personal growth and continuous learning. I aim to ensure that marketing efforts are aligned with business objectives and the customer journey.
Throughout my career, I have delivered measurable results through lead-generation campaigns using Go High Level. I have migrated workflows and assets from platforms like Kajabi and Active Campaign, optimizing marketing efforts seamlessly. My key strengths lie in creating automated workflows and targeted campaigns based on customer behavior and segmentation. I ensure consistency, alignment, messaging, and branding across all marketing efforts, including the development of landing pages, sales funnels, websites, and other digital assets.
In addition, I provide essential client support, producing comprehensive onboarding and tutorial videos for our library. These resources empower our clients to review and learn at their own pace. Moreover, I design detailed checklists and step-by-step processes to guide them in setting up their sub-accounts effectively.
Moreover, I've introduced customized workflows that enhance our operations. For instance, I've designed a webinar registration process that streamlines the updating of webinar details through a single form. Furthermore, I've implemented a podcast workflow that automatically notifies the video editor once the video is prepared for posting, while also keeping the guest and host in the loop regarding its readiness.
Analyzing campaign performance metrics and making data-driven recommendations for optimization are integral parts of my skill set. I have conducted quality assurance and audits of marketing automation/campaign assets, implementing improvements for compliance with guidelines and standards. I have documented marketing automation processes, programs, and procedures for consistency and scalability. Additionally, I conduct market research to inform strategic campaign development. My experience includes providing technical support, troubleshooting, and integrating third-party applications with Go High Level to enhance campaign performance and efficiency.
I am currently an Information Technology graduate who is hoping to obtain a part-time position where I could hone my skills and at the same time, contribute to the company with my services.
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