Current Employment Status:
Hired Full Time on Feb 22, 2021
Looking for full-time work (8 hours/day)
at $20.90/hour ($3,678.40/month)
September 23rd, 2023 (5 days ago)
September 12th, 2020
Monitor and manage digital campaigns, and provide recommendations
based on performance
Investigates & provides inputs for marketing methods, consumer insights,
advertising channels, and their results in an effort to continually improve
Conduct in-depth market research and competitor analysis
Participate in the creative development process for ad creatives and
copies managed by the team
Built relationships and collaborated with clients, tea
representatives in order to effectively negotiate buys and successfully
carry out campaigns
Conducting landing page and ad account audits across the funnel journey
Boosting conversion rate by implementation of quality assurance on
Funnels before launching
Creation of Messenger automation flows for lead capture and follow ups
for increasing webinar/bootcamps/virtual events show ups
Demonstrate strong organizational skills while managing clients budgets,
executing A/B testing campaigns and measuring effectiveness for data
analysis to optimize plans moving forward
Verifying domain inside website hosting platform
Conducting data analysis and analytical insights to develop effective,
revenue-producing successful ad campaigns
Managing and optimizing campaigns, including campaign/ad set/audience
structure, running A/B tests, and improving ROAS
Actively collaborating with the marketing team to align digital advertising
campaigns and integrate all marketing functions.
Perform A/B Testing on different elements to improve campaign performanc
Configure events to use web-aggregated measurements
Conversion API Implementation
Generate analytics reports and insights
Building out campaign frameworks inside ad accounts (strategy planning,
budget recommendations, creative guidance for images/videos, Ad
implementation, and campaign monitoring).
Creating custom audiences and lookalike audiences
Horizontal & Vertical Scaling of campaigns
Review heatmaps recordings to get insights on user browsing experience for
conversion rate optimization
Analyze campaign data to create actionable insights and learnings to apply
Develop, implement and manage media buying strategies across
Conduct research and analysis to identify the target audience, optimize campaigns and ensure maximum ROI.
Create and manage ad campaigns, including targeting, ad copy, and collaborate with creative strategist for video ad creative development.
Creating still images ad creatives optimized for different ad placement (Canva)
Manage budgets and ensure campaigns are delivered on time and within budget.Monitor and report on campaign performance, providing insights and recommendations for optimization.
Implement Conversion API and create custom conversion events for conversion tracking.
Create custom audiences for retargeting and market segmentation.
Verify domains for better ad delivery and security.
Check content management platform data for accuracy and discrepancies, particularly with IOS14 or third-party tracking attribution tools such as RedTrack or TripleWhale.
Collaborate with internal and external teams to ensure successful campaign execution, including creative, account management, and analytics teams.
Conduct testing and experimentation to identify new opportunities for growth and optimization.
Perform daily ad hoc data report update dashboards (Google Sheet/Google Data Studio)
Conduct competitive analysis to identify opportunities and challenges in the market.
Collaborate with creative teams to develop engaging and impactful ad creative that aligns with campaign objectives.
Monitor industry trends and changes in ad formats, and provide recommendations for incorporating new features into campaigns.
Conduct A/B testing to identify the best-performing ad formats, targeting options, and messaging.
Develop and maintain relationships with clients, ensuring that their goals and objectives are met through media buying strategies.
Develop and manage budgets, tracking spend and ensuring that campaigns are delivered on time and within budget.
Participate in regular tea
Ads Management Platform Stacks:?
Meta For Developers
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Graph API Explorer
LinkedIn Campaign Manager
Marketing Attribution Softwares
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Google Tag Manager
Content Management Softwares
Social Media Marketing Tools
Meta Business Suite
Project Management Softwares
How to Guides SOP Creation Tools
Video Recording Tools
Hippo Video Screencastify
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