Media Buyer & Tech Integrator

Overview

Looking for full-time work (8 hours/day)

at $20.00/hour ($3,520.00/month)

Bachelors degree

Last Active

September 9th, 2024 (yesterday)

Member Since

September 12th, 2020

Profile Description

Monitor and manage digital campaigns, and provide recommendations
based on performance

Investigates & provides inputs for marketing methods, consumer insights,
advertising channels, and their results in an effort to continually improve
results
Conduct in-depth market research and competitor analysis

Participate in the creative development process for ad creatives and
copies managed by the team

Built relationships and collaborated with clients, teaUpgrade to see actual infombers, sales
representatives in order to effectively negotiate buys and successfully
carry out campaigns

Implementation of Facebook Pixel, Google Analytics & Hotjar tracking
Integration Facebook Lead form ads into Upgrade to see actual info

Conducting landing page and ad account audits across the funnel journey
Boosting conversion rate by implementation of quality assurance on
Funnels before launching

Creation of Messenger automation flows for lead capture and follow ups
for increasing webinar/bootcamps/virtual events show ups

Demonstrate strong organizational skills while managing clients budgets,
executing A/B testing campaigns and measuring effectiveness for data
analysis to optimize plans moving forward

Setting up Facebook Conversion API Configuration

Verifying domain inside website hosting platform

Conducting data analysis and analytical insights to develop effective,
revenue-producing successful ad campaigns               
Managing and optimizing campaigns, including campaign/ad set/audience
structure, running A/B tests, and improving ROAS

Actively collaborating with the marketing team to align digital advertising
campaigns and integrate all marketing functions.
Perform A/B Testing on different elements to improve campaign performanceFacebook Pixel and tracking conversion implementation

Configure events to use web-aggregated measurements

Conversion API Implementation
Generate analytics reports and insights

Building out campaign frameworks inside ad accounts (strategy planning,
budget recommendations, creative guidance for images/videos, Ad
implementation, and campaign monitoring).

Creating custom audiences and lookalike audiences

Horizontal & Vertical Scaling of campaigns

Review heatmaps recordings to get insights on user browsing experience for
conversion rate optimization

Analyze campaign data to create actionable insights and learnings to apply
across campaigns  

Develop, implement and manage media buying strategies across Facebook and Instagram platforms to drive growth, engagement, generate highly qualified leads and sales for clients.

Conduct research and analysis to identify the target audience, optimize campaigns and ensure maximum ROI.

Create and manage ad campaigns, including targeting, ad copy, and collaborate with creative strategist for video ad creative development.

Creating still images ad creatives optimized for different ad placement (Canva)

Manage budgets and ensure campaigns are delivered on time and within budget.Monitor and report on campaign performance, providing insights and recommendations for optimization.

Install Facebook Pixel and troubleshoot tracking issues.

Implement Conversion API and create custom conversion events for conversion tracking.

Create custom audiences for retargeting and market segmentation.

Verify domains for better ad delivery and security.

Integrate Facebook Lead ads to Upgrade to see actual info using Zapier or Integromat.

Check content management platform data for accuracy and discrepancies, particularly with IOS14 or third-party tracking attribution tools such as RedTrack or TripleWhale.

Collaborate with internal and external teams to ensure successful campaign execution, including creative, account management, and analytics teams.

Conduct testing and experimentation to identify new opportunities for growth and optimization.

Perform daily ad hoc data report update dashboards (Google Sheet/Google Data Studio)

Conduct competitive analysis to identify opportunities and challenges in the market.

Collaborate with creative teams to develop engaging and impactful ad creative that aligns with campaign objectives.

Monitor industry trends and changes in ad formats, and provide recommendations for incorporating new features into campaigns.

Conduct A/B testing to identify the best-performing ad formats, targeting options, and messaging.

Develop and maintain relationships with clients, ensuring that their goals and objectives are met through media buying strategies.

Develop and manage budgets, tracking spend and ensuring that campaigns are delivered on time and within budget.

Participate in regular teaUpgrade to see actual infoetings, providing updates on campaign performance, sharing best practices, and collaborating on new ideas.      


Ads Management Platform Stacks:??Facebook/Meta Business Manager
Meta For Developers 
Meta Lead Ads Testing Tool
Graph API Explorer
LinkedIn Campaign Manager

Marketing Attribution Softwares
Supermetrics
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Portermetrics
Triplewhale
Google Analytics 

Tag Management Tool
Google Tag Manager

Content Management Softwares
Clickfunnels
Gohighlevel
Webflow
Ontraport
EverWebinar
Leadpages
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Social Media Marketing Tools
Meta Business Suite
Content Studio
Buffer
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Flick

Messaging Tools
Voxer
Slack
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Automation Softwares
Zapier
Make/Integromat

CRM Softwares
Active Campaign
Infusionsoft (Keap)

Heatmaps Softwares
Hotjar
Microsoft Clarity

Project Management Softwares
Trello
Asana
ClickUp
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Notion
Airtable

Copywriting Softwares
 Jasper.AI
Copy.AI
Funnel Scripts 
ChatGPT 
AgentGPT 
Copysmith  

Mindmapping Tools 
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Miro 
Funnelytics 

How to Guides SOP Creation Tools
Scribe 
Tango 

Video Recording Tools
Loom 
Vidyard 
Berrycast 
Hippo Video Screencastify 
Vimeo 
Wistia