Email Marketing Specialist

Overview

Looking for part-time work (4 hours/day)

at $10.00/hour ($880.00/month)

Bachelors degree

Last Active

March 24th, 2024 (32 days ago)

Member Since

July 5th, 2020

Profile Description

I'm an Email Marketing Automation Specialist (Marketo) who works in the 3rd largest Fintech company in the world. A certified marketo user and awarded as an MVP or marketing valuable player. You will find that I am a dedicated, creative, able to execute. I am knowledgeable in Marketo, ON24 Elite Webcast, Salesforce, Brightcove, MS Applications (Word, Excel, PPT, Teams, Azure DevOps), Google Apps (Docs, Spreadsheet, Presentation, etc). I can automate flows and email campaigns in Marketo and has extensive experience in Data Management.
Having been part of our company's Marketing Center of Excellence for years, my experience includes:

Data Management:
• Qualify, clean and collect new records according to certain criteria in order to build data sets from targeted sales & marketing campaigns
• Complete records by web-based sources to enrich quality of data
• Format data and merge duplicates in database
• Engage in data cleansing activities that occur because of email marketing campaigns, and other marketing related activities
• Ensure robust testing of any desk or telephone research briefs carried out by third party companies and report on quality levels
• Accurately classify new data captured as part of desk research to allow the data to be searchable
• Update and maintain the marketing database

Marketing Campaigns Management:
• Manage the roll-out of Global and regional marketing campaigns, and based on capabilities, this can include translation projects (white papers, case studies, product literature, website updates.) with internal and/or agency resources.
• Execute email campaigns from provision of email content, creating email lists, testing and sending emails, to reporting and optimization of email campaign results.
• Updating of other key platforms with the Marketing campaign information ie webinar platforms, websites external 3rd party bodies.
• Conducting quality assurance check for every campaign releases to make sure everything is setup correctly
• Collaborate closely with the stakeholders and different teams to communicate any concerns regarding every marketing campaigns initiatives

Dominant Themes based on Gallup Strengths Finder:
1. Learner
2. Developer
3. Restorative
4. Responsibility
5. Belief