Amazon PPC Junior Specialis

Through Intensive training: 1. Creating compelling and accurate product listings is crucial for visibility and conversion. Skill in writing persuasive product titles, engaging descriptions, and selecting relevant keywords can significantly impact sales. 2.Keyword research: Conducting keyword research helps identify the terms customers are likely to use when searching for products on Amazon. This skill involves using tools like Amazon's keyword research tool or third-party tools to find relevant keywords with sufficient search volume and manageable competition. 3.Competitive analysis: Understanding the competition is vital for success on Amazon. A skillful Amazon seller can analyze competitor listings, pricing strategies, customer reviews, and overall market trends to gain a competitive advantage. 4.Inventory management: Keeping track of inventory levels and ensuring timely restocking is crucial for maintaining a positive customer experience. Skills in inventory forecasting, demand planning, and order management help prevent stockouts or overstocking.

1.Perform Competitor Research - to quality and identify competitor keywords 2. Perform Keyword Research through reverse look up competitor asins 3. Perform Keyword Research through Search Term Reports 4. Manual Keyword Tracking both sponsored rank & organic rank for each product 5.Campaign Level Optimization such as keyword/asin negating, identifying new search query to turn to keywords

using Cerebro of Helium 10 in our intensive training, I was able to perform the following: 1.Keyword discovery: A tool like Cerebro enables users to discover relevant keywords for their Amazon PPC campaigns. It helps identify high-potential keywords that are likely to drive traffic and conversions. This keyword research process is crucial for building effective PPC campaigns. 2.Competitor analysis: With Cerebro, users can analyze the keywords their competitors are targeting in their PPC campaigns. This information allows advertisers to gain insights into their competitors' strategies and discover new keyword opportunities to stay competitive. Search volume and traffic estimates: Cerebro provides data on search volume, search trends, and estimated traffic for specific keywords. This information helps advertisers evaluate the potential reach and impact of their chosen keywords. 3.Keyword ranking and indexing: Cerebro allows users to track the ranking and indexing performance of their selected keywords. It provides valuable insights into the effectiveness of PPC campaigns and helps advertisers optimize their keyword targeting for improved rankings. Keyword profitability analysis: Cerebro enables users to estimate the profitability of keywords by analyzing metrics such as average selling price, sales volume, and competition. This information assists advertisers in making data-driven decisions about which keywords to target for their PPC campaigns. 4.Negative keyword research: A keyword research tool like Cerebro helps identify negative keywords, which are search terms to be excluded from PPC campaigns. This prevents wasteful ad spend on irrelevant or low-converting keywords, leading to more efficient budget allocation. 5.Campaign optimization: Cerebro facilitates ongoing campaign optimization by providing keyword performance data. Advertisers can identify underperforming keywords, adjust bids, and refine their targeting strategies to maximize their return on investment (ROI) for Amazon PPC advertising.