Amazon PPC Specialist

Qualifications:
?Possesses over 3 years of specialized experience in Amazon PPC management.
?Demonstrated expertise in PPC analysis and strategic planning, managing ad spends exceeding six digits for more than a year.
?Proficient in Product KPI management to monitor and optimize campaign performance effectively.
?Proficiency in utilizing the following software applications:
?Amazon Seller Central
?Helium10/Jungle Scout
?Google Sheets/Microsoft Excel
?Google Drive
?Google Suite
?Additional expertise in Google Ads and Facebook Ads is considered advantageous.
?Skilled in Excel, Google Sheets, and other data management tools to handle and analyze campaign data effectively.

Professional Attributes and Values:
?Demonstrates respect towards colleagues and organizational protocols.
?Possesses a trainable attitude with a willingness to learn and adapt.
?Accountable and responsible for campaign outcomes and performance metrics.
?Proactively contributes innovative ideas and suggestions for campaign optimization.
?Exhibits strong leadership skills and can work collaboratively within a team.
?Maintains discipline in adhering to deadlines and achieving set objectives.
?Highly motivated with a commitment to personal and professional growth.
?Capable of following established Standard Operating Procedures (SOPs) and guidelines.

Roles & Responsibilities:
?Conduct comprehensive campaign audits at both product and campaign levels to identify areas for improvement.
?Monitor campaign performance metrics and adjust bids on a daily, weekly, or monthly basis to optimize results.
?Utilize data-driven insights to create automated rules and strategies for campaign management.
?Conduct thorough keyword research to identify high-performing keywords and opportunities for optimization.
?Perform search term analysis to refine targeting and improve campaign efficiency.
?Prepare and present weekly reports, including key performance indicators (KPIs), to stakeholders.
?Generate end-of-day reports to provide insights into daily campaign performance and adjustments made.
?Allocate budgets effectively across multiple products, ensuring optimal utilization of resources.
?Manage and oversee campaigns for multiple products, ranging from 5 or more, to drive sales and maximize ROI.